July 27, 2020
Domino’s has an activity for fans stuck at home during the coronavirus pandemic: record a video featuring the brand, for bragging rights and pizza. Lots of pizza.
June 02, 2020
As states begin to lift lockdowns from the pandemic, Hotels.com is dipping back into messaging around travel. The Dallas, Texas-based brand is pushing a new 30-second spot that urges consumers to get back out there and book some vacations.
April 09, 2020
Domino’s franchisees star in the chain’s first national recruiting spot, suggesting that those looking for work apply to the pizza chain for full-time and part-time jobs.
March 26, 2020
Travel brands have been hit hard during the coronavirus pandemic.
September 30, 2019
Taking your first overnight trip with a significant other poses a serious problem: what happens when you have to go No. 2?
April 22, 2019
Everyone has a “friend” who always seems to be on vacation, showing off with a constant stream of pictures in glamourous locales. It natural to feel jealous, but etiquette demands a double-tap. Only haters refuse to like Instagram photos.
August 13, 2018
Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of humor for its back-to-school campaign this year.
August 13, 2018
Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of parental humor for its back-to-school campaign this year.
August 13, 2018
Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of parental humor for its back-to-school campaign this year.
July 24, 2018
It's hard to believe George Washington was a fan of tequila, but that hasn't stopped Jose Cuervo from using the founding father in its marketing for National Tequila Day this year.
June 11, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
May 28, 2018
Domino's, sometimes described as a technology company that makes pizza, is promoting its newest innovation in an old-school way: running a print ad in a newspaper.
May 24, 2018
Since Ikea first opened in the U.S. in the 1980s it's been introducing Americans to the joys of Scandinavian design; blond wood, Billy bookcases and Ektorp sofas are all now commonplace sights in American homes.
May 03, 2018
Hotels.com is a kind of "does what it says on the tin" kind of brand name. Or so you might think.
April 02, 2018
Domino's has led the pack in terms of brand tech innovation, with offerings like ordering via Twitter, emoji and Google Home, all now showcased in a
November 28, 2017
Disasters can strike anywhere -- even with your pizza. It could get cold, or the dog could eat it. It could fall into a puddle or get run over by a bus.
June 28, 2017
OtterBox, the number one-selling smartphone case brand in the U.S., is introducing a line of outdoor coolers, and to demonstrate how bear-resistant they are, it put a real Grizzly Bear on the case.
April 04, 2017
Should the famous Cannes Lion become half lioness in a bid to become a more gender-neutral symbol of success in the industry?
March 24, 2017
The Creativity Top 5 has returned. Each week, we'll present the best ideas in brand creativity -- and we're not just talking about traditional commercials and ads.
March 20, 2017
Domino's Pizza is going old school to tell a modern story about delivery, with a series of spots that updates the '80s teen movie classic "Ferris Bueller's Day Off" for a modern-day audience.
March 17, 2017
A new commercial from Fruit of the Loom centers around the idea that, if the spot's protagonist is going to pitch its new EverSoft Tee, he's going to have to prove he's a manly man in order to do so.
March 14, 2017
Having run for President last year, Hotels.com spokesperson Captain Obvious is back in another set of comedic ads fro
March 13, 2017
Parenting blogs the world over are full of funny stories and videos of mom and dad "fails," and it's this kind of humor Kraft taps into for its latest campaign for Mac & Cheese.
February 08, 2017
Pizza maker-turned-innovation company Dominos is now dipping its toes into another category: weddings.