April 13, 2020
Russell Stover Chocolates have been an American classic since 1923, but they needed our help to make the brand more relevant to contemporary consumers.
April 08, 2020
With big communal Easter egg hunts out of the question this year, chocolate brands are having to adapt their Easter marketing to comply with social distancing rules.
November 26, 2019
Some banks take money from customers at every opportunity, between ATM charges and hidden monthly maintenance fees. If a bank implements high or hidden fees, those customers can feel like they’re being robbed every month.
November 26, 2019
When Alfred Peet opened his first store in Berkeley, California in 1966, he was intent on doing things his way: sourcing the best beans, hand-roasting in small batches and never compromising on freshness.
November 26, 2019
Over the last decade, the cost of buying a home in the Bay Area, and in much of the rest of the country, has skyrocketed to unprecedented levels, locking many people out of the possibility of ever buying a home.
November 26, 2019
Eight years into the business of solar leasing with limited awareness, Sunrun had to establish themselves in a cluttered, cost-savings focused category. What we plugged into from Sunrun customers was that it isn’t about saving money at all.
March 05, 2019
Everyone who’s ever stood in line at a bank, waiting forever just to hand over cash that won’t be available for three to five business days, has thought about robbing the place.
March 05, 2018
Having replaced the Brawny Man with a woman on its packaging last year for Women's History Month, this year the Georgia-Pacific-owne
May 10, 2017
Brawny put Snapchat Spectacles on toddlers to make a film for Mother's Day in which, from a child's perspective, moms are giants.
March 01, 2017
Every day until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day. At No.
March 08, 2016
Back in September, Georgia-Pacific's Brawny and Cutwater San Francisco re-introduced us to the Brawny Man, a faceless giant who appeared in a series
November 23, 2015
Peet's Coffee & Tea is paying tribute to its in-house experts and Santa Claus in new holiday work from Cutwater.
September 21, 2015
The Brawny man is losing face but gaining considerable stature in a major makeover of the iconic brand that broke on national TV Monday.
November 17, 2010
Celebrities draw attention to the cause of homeland hunger in these spots for Feeding America.
July 15, 2010
Ray-Ban and Cutwater bring the Rare Prints poster campaign to life in a series of
July 15, 2010
Ray-Ban and Cutwater bring the Rare Prints poster campaign to life in a series of
July 15, 2010
Ray-Ban and Cutwater bring the Rare Prints poster campaign to life in a series of
July 15, 2010
Ray-Ban and Cutwater bring the Rare Prints poster campaign to life in a series of
June 03, 2010
Cutwater and WeLike Small launch the Google apps calculator to show small businesses how much they can save by using Google tools.
November 10, 2009
Cutwater urges video gamers to Live by the Creed for the new Assassin's Creed release.
September 19, 2007
July 13, 2007
San Francisco's Cutwater makes its Jeep debut with print and outdoor ads, the first stage of an ambitious new multimedia effort featuring a strategy that's all about the price of gas aside fun. That's right, fun.
June 07, 2007
"The world of sunglasses had been taken over by imposters," says Cutwater CD Travis Britton. "Fashion brands with no heritage selling costumes with big diamond-studded logos. We?ve all seen the ads and they all look exactly the same.