November 16, 2016
In Ikea's Christmas spot from Belgium, a gang of mischievous young boys are up to something -- but what exactly are they doing as they sneak into one of their houses at night and take down the Christmas tree?
November 09, 2016
Online bookseller Bol.com tried to engage customers during the Antwerp Book Fair this year with an innovative stunt -- it made a robot that could sign books with authors' authentic signatures, including that of a deceased poet.
June 29, 2015
Would it really be possible to do a bungee jump without wires? In this spot from DDB Brussels, Ikea Belgium almost has us believing it could happen, with the help of magnets.
April 17, 2014
Belgian music festival B-Classic, devoted entirely to classical music, had a problem. It wanted to broaden its audience to include not just the older set, but also younger listeners.
April 04, 2013
DDB Brussels is cutting out the interview small talk and getting straight down to business by giving students just six seconds to impress the executive creative director, Peter Ampe.
March 18, 2013
Delayed viewing is a real problem for advertisers -- and in Belgium 1/3 of viewers watch TV via recorded means, with 80% of them skipping commercial breaks entirely. How do you capture their attention?