August 21, 2017
Swedish anti-bullying charity Make a Change is confronting parents with the kinds of shocking words their children are faced with via cyber bullying in a print and outdoor campaign.
June 09, 2017
In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experim
June 07, 2017
Sweden scrapped youth military service in 2008 in favor of a professional army. Now, McDonald's is playing on that in a campaign that, as the country's biggest youth employer, compares working there to a kind of national service.
January 26, 2017
Following the row over the "alternative facts" about numbers at President Trump's inauguration, it seems marketers from other countries haven't been afraid to get on the bandwagon.
June 16, 2016
The Swedish Armed Forces has created a training app that serves a dual purpose: get Swedes fitter using its exercise regimes, and make them better potential recruits.
October 13, 2015
Samsung has been promoting its Galaxy S6 edge+ in Sweden with a fun digital billboard that faced in two directions on a busy Stockholm street corner, warning pedestrians of what was coming their way around the bend.
April 29, 2015
Some of the best ideas we've seen for McDonald's are the simplest ones, like these two plain orange billboards that sit side-by-side in Stockholm, to promote the restaurant's double cheeseburgers.
January 12, 2015
Ericsson warns business people to a keep a close eye on the future of their industry in this spoof b-to-b spot by DDB Stockholm, which imagines an extreme future for drones.
September 02, 2014
In Sweden, McDonald's has come up with an ingenious idea to achieve that marketing holy grail -- keep TV viewers engaged through the ad breaks -- with an interactive game based on the traditional fruit machine.
February 05, 2014
McDonald's has been highlighting its prices in Sweden with a billboard that physically straddles the border with neighboring Norway -- and points out the differential in the cost of a Big Mac between the two countries.
July 08, 2013
As in many countries, summer is Sweden's festival season.So McDonald's Sweden and DDB Stockholm have joined forces to grab music event attendees'Â attention with strategically-placed billoards that resemble standard festival posters.