Cyber Bullying
August 21, 2017
Swedish anti-bullying charity Make a Change is confronting parents with the kinds of shocking words their children are faced with via cyber bullying in a print and outdoor campaign.
Week of June 9, 2017
June 09, 2017
In this week's edition, McDonald's unusual recruitment play, the curious muse behind gorgeous cannabis packaging, CoverGirl gives consumers license to apply in public, Apple's "frightening" move for the WWDC and Samsung's one-billion color experim
Enlist
June 07, 2017
Sweden scrapped youth military service in 2008 in favor of a professional army. Now, McDonald's is playing on that in a campaign that, as the country's biggest youth employer, compares working there to a kind of national service.
Alternative Facts
January 26, 2017
Following the row over the "alternative facts" about numbers at President Trump's inauguration, it seems marketers from other countries haven't been afraid to get on the bandwagon.
The Old Man
December 08, 2016
The Teen
December 08, 2016
The Mother
December 08, 2016
Holiday ads for electronics retailers are often big and brash, or else, they're all about how much the recipient craves said item (see Currys PC World
Swedish Armed Forces Sports Club
June 16, 2016
The Swedish Armed Forces has created a training app that serves a dual purpose: get Swedes fitter using its exercise regimes, and make them better potential recruits.
Street Corner Billboard
October 13, 2015
Samsung has been promoting its Galaxy S6 edge+ in Sweden with a fun digital billboard that faced in two directions on a busy Stockholm street corner, warning pedestrians of what was coming their way around the bend.
The Catchup Grant
October 02, 2015
Here's one for everyone who loves binge watching shows, but doesn't have the time to do it.
Double Cheeseburger
April 29, 2015
Some of the best ideas we've seen for McDonald's are the simplest ones, like these two plain orange billboards that sit side-by-side in Stockholm, to promote the restaurant's double cheeseburgers.
New Angle
March 09, 2015
Samsung finds a neat way to illustrate the tagline "Find a New Angle" in this commercial from Swedish agency DDB Stockholm.
Is This the Next?
February 27, 2015
Samsung Nordic pokes fun using rumors before Galaxy launch. http://www.samsung.com/se/isthisthenext/
Ericsson Industry Watch - Anything is possible in the Networked Society
January 12, 2015
Ericsson warns business people to a keep a close eye on the future of their industry in this spoof b-to-b spot by DDB Stockholm, which imagines an extreme future for drones.
The Pickle
December 18, 2014
Pickles -- some love them, some hate them, but we all associate them with McDonald's. That's what makes this long-copy print ad from DDB Stockholm so brilliant.
Fruit Match
September 02, 2014
In Sweden, McDonald's has come up with an ingenious idea to achieve that marketing holy grail -- keep TV viewers engaged through the ad breaks -- with an interactive game based on the traditional fruit machine.
Sensible Gaming (Sundare Spel)
June 27, 2014
A reminder to all those under the age of 18 about the world of possibility around them which doesn't include gambling.
Norway/Sweden Billboard
February 05, 2014
McDonald's has been highlighting its prices in Sweden with a billboard that physically straddles the border with neighboring Norway -- and points out the differential in the cost of a Big Mac between the two countries.
Senior Citizens
December 18, 2013
McDonald's in Sweden has a new ad that is sure to make you look twice. The poster, by DDB Stockholm, promotes a new deal for senior citizens.
House
August 12, 2013
DDB Stockholm's most famous campaigns for the Swedish Armed Forces have typically challenged potential recruits on their ability to make
Roof
August 12, 2013
DDB Stockholm's most famous campaigns for the Swedish Armed Forces have typically challenged potential recruits on their ability to make
Festival Poster
July 08, 2013
As in many countries, summer is Sweden's festival season.So McDonald's Sweden and DDB Stockholm have joined forces to grab music event attendees' attention with strategically-placed billoards that resemble standard festival posters.
The Five Dollar Music Video
June 30, 2013
Crowdsourcing videos is nothing new, but brands usually go to the likes of Facebook and Twitter to find fans to take part.