WaterAid: The girl who built a rocket
February 09, 2021
In the month that three Mars missions are set to arrive on the Red Planet,
Water Aid: Rainbows
May 22, 2020
The rainbow has become a symbol of hope throughout the coronavirus pandemic—in some countries it's painted in murals, while in the U.K. it appears in kids' drawings displayed to windows in the U.K. to support the NHS.
This film lays bare all the horrible things you are really thinking on that Zoom call
May 01, 2020
With the office video call now part of daily life for many of us, Zoom meetings are ripe for satire. We'd love to see "The Office" do one (U.S. or U.K.
Bite Back 2030: It's not your fault you can't resist
October 18, 2019
Bite Back 2030, a movement to cut youth obesity backed by chef Jamie Oliver, launches in the U.K. this week with a thought-provoking "social experiment" style film showing how marketing by Big Food influences young people's choices.
Don't Panic: Stick it to the man
August 01, 2019
As newly elected British Prime Minster Boris Johnson tours the country trying to persuade people of the benefits of a No Deal Brexit, Londoners are
The Wildlife Trusts: Wind in the Willows Official Trailer
March 29, 2019
Moviegoers in the U.K. will see a trailer for what purports to be a new "Wind in the Willows" animated movie in the coming weeks--but it's not what it seems.
One.org: Poverty is Sexist
October 15, 2018
One.org, the anti-poverty charity co-founded by Bono, has released a sobering video to mark International Day of the Girl, in which little girls from the U.K. are interviewed about what they want to do when they grow up.Â
The Heist Noone is Talking About
October 30, 2017
When you first start watching a disturbing new PSA from charity Oxfam, you might think it's some kind of creepy Halloween chiller. But in fact, it's a hard-hitting way of illustrating a controversial real-life issue: tax avoidance by business.
Mrs May's Trump Card
February 14, 2017
With feelings running high in the U.K. over President Trump's proposed state visit to London, and his relationship with Prime Minister Theresa May, creative agency Don't Panic decided to play a Valentine's prank.
Can You Take the Rejection?
October 27, 2016
Charity campaigns and PSAs are increasingly using film to put the viewer in the shoes of someone suffering from a disability or from discrimation -- using 360 degree video, virtual reality, or, filming and portraying the world from that person's P
Could You Forget Everything You Ever Learned?
September 14, 2016
Doctors, educators, a playwright and other professionals are hypnotized into temporary illiteracy in this film by Bono's One.org charity, which aims to give a glimpse of what it's like for refugees to lack an education.
Blind Ambition
September 08, 2016
A powerful film from the U.K.'s Guide Dogs organization, featuring a partially-sighted Paralympian runner, tries to recreate for the audience what it's like to grow up blind.
Recruitment ads
August 10, 2016
Sometimes, in order to attract the best creative talent in town, agencies need to get sneakily creative themselves.
Preview: Autism TMI Virtual Reality Experience
June 08, 2016
The U.K.'s National Autistic Society is launching a virtual reality experience that aims to give people an insight into what it's like to be autistic.
Still The Most Shocking Second A Day
May 09, 2016
Save the Children has created a powerful sequel to its award-winning 2014 PSA, Most Shocking Second a Day, continuing the story of
The Little Explorer
March 08, 2016
Greenpeace has launched an online film featuring a little girl who builds an amazing aquarium in her bedroom as part of its campaign to get people petitioning to stop destructive fishing in the Arctic.
Upside Down
November 06, 2015
In this hard-hitting spot for Unicef created in the U.K., a happy family trip to the park is contrasted with the horrors happening to kids in other parts of the world using a clever device -- the world literally turns "upside down" as they do.
Shadow Sculpture
June 23, 2015
UK humanitarian aid charity Human Appeal uses a shadow sculpture to highlight the dangers to children across the world in this haunting PSA.
Ten Minutes a Day Could Change Everything
September 10, 2014
Save the Children is using shock tactics again with this film from the same team, Don't Panic London, that brought us the Most Shocking
Everything is NOT Awesome
July 08, 2014
We're used to being delighted by the various things creators are doing with Legos, like this fun bus stop, for example.
Second a Day
March 05, 2014
Last week, Save the Children debuted a hard-hitting spot that featured a live birth scene, to raise awareness about child mortality.