April 13, 2021
Following a 2020 rebrand that saw UScellular update its logo for the first time in 20 years, the country’s fourth-largest carrier today unveils a new masterbrand direction and accompanying ad campaign that seeks to position it as
October 14, 2020
Accenture debuted a sweeping brand campaign, declaring "let there be change," along with a new company purpose, "to deliver on the promise of technology and human ingenuity," created in partnership with Accenture Interactive-owned Droga5.
October 08, 2020
A mental health crisis is brewing, not only for the millions of Americans stuck indoors or struggling to balance work and childcare duties, but also Black Americans and other people of color confronted by the resurgent specter of white supremacy.
September 22, 2020
Just in time for National Voter Registration Day today, Facebook has dropped what it says is the “largest voting information campaign in U.S.
September 21, 2020
Allstate's new agency Droga5 is bringing a quirkier tone to the insurance giant's advertising—and it's doing so without using the company's long-running Mayhem campaign.
Facebook's heartbreaking film celebrates a shuttered small business that strives to keep others going
September 15, 2020
A heartbreaking film from Facebook looks back on the history of beloved New York Irish pub and restaurant Coogan’s.
September 14, 2020
Maurice Ashley, the first ever Black chess grandmaster, is the subject of the latest film from Hennessy in its "Wild Rabbit" series. In a campaign that
Best of 2020 No. 1: The New York Times' visual poem captures how 'truth' helped us endure the chaos of 2020
August 19, 2020
Through New Year's Day, we are counting down 2020's best brand campaigns and ideas.
May 08, 2020
Just ahead of Mother’s Day, Facebook highlights hope in a new spot centered on expectant moms and babies born during pandemics—including this one.
April 30, 2020
On March 26, the musical “Sing Street,” the theatrical adaptation of John Carney’s 2016 indie film, was set to make its Broadway debut at New York’s
Best of 2020 No. 17: Facebook's poetic film depicts a world ravaged but not destroyed by the pandemic
March 31, 2020
Through New Year's Day, we're counting down the best brand ideas and campaigns of the year.
February 06, 2020
This Sunday, the New York Times will return to Hollywood’s biggest night of the year with a bold, cinematic spot starring actress and singer Janelle Monáe.
January 06, 2020
In Equinox’s New Year’s campaign, narcissism becomes a character strength and not a flaw. The fitness brand has made an annual habit out of running provocative campaigns, and this year is no different.
November 27, 2019
A long, dull wait in a hospital waiting room becomes an interminable ordeal for a woman in need of help. The reason for her visit is unclear, but her agitation increases as the few nurses on staff tend to people with more visible injuries.
November 19, 2019
Last week, Rovio and Droga5 debuted “Bring the Anger,” a new campaign celebrating the upcoming 10th anniversary of the mobile game company’s popular “Angry Birds” franchise.
November 12, 2019
December 11th will mark the 10th anniversary of Rovio’s “Angry Birds.” While the title may now be considered a classic in the world of mobile games, a new campaign from Droga5 New York is looking to introduce it to a whole new audience—by inviting
September 05, 2019
Building on its award-winning “Truth” platform, the New York times turns the spotlight on the gender gap in sports in time for the U.S. Open semi-finals.
July 01, 2019
Chewing on Twizzlers may be just the thing to help you tackle the challenging thoughts running through your mind, according to a campaign breaking today from Droga5, the agency’s first work for the brand since Hershey Co.