UNICEF: Baby Talk for Dads
October 19, 2018
The appeal of baby talk is pretty subjective. Lots of people love their own schmoopsy, but watching someone else whisper goo-goos to their own widdle snugglekins is disgusting.
Coop Sweden: Old Milk
September 21, 2018
Food waste is a huge problem in the Western world -- and part of the problem is "best before" dates. According to a study by Swedish supermarket chain Coop, 38 per cent of Swedes don’t eat food that has passed its best before dates, even if the f
Violence of Reality
February 21, 2018
UNICEF is highlighting the harm that can be done to children who witness domestic violence in an interactive game developed by its Swedish arm.
Team Will Power
November 02, 2017
What if you could control a car using only your brain? Renault has set out to find out, in a fascinating experiment by Swedish agency Edelman Deportivo.
Written by Zoe
April 04, 2017
A new campaign for Renault in Sweden sees its Zoe electric car "write" Jack Kerouac fan fiction for test drivers via artificial intelligence.
InYourName
March 01, 2017
Adidas has swapped players' names for real-life empowering tweets on the backs of new jerseys it has created for the Swedish national women's soccer team.
The Uniform
October 27, 2016
UNICEF is claiming to have developed a jacket that "evolves with a child's brain" and helps kids develop through different stage of interactivity.
Being Joel Kinnaman
October 24, 2016
Swedish telco Tele2 is likening its latest campaign to the cult Spike Jonze film "Being John Malkovich," where a puppeter steps into the mind of John Malkovich for the day.
Teach Reach
October 06, 2016
Microsoft in Sweden has developed a robotics project that allows teachers in Sweden and China to "swap" places and bring their educative style to children in other cultures.
Give a Beep
June 13, 2016
Despite upgrading its cycle network, London still sees many cyclist deaths every year; so far in 2016, 14 people have died on bikes.
Icebreaker Machine
June 02, 2016
Irish whisky brand Tullamore Dew says it is helping people "break the ice" in Swedish bars with a machine that mixes you a customized cocktail named according to your Facebook likes.
ForSofia
April 18, 2016
Unicef Sweden has created a video featuring an emotive appeal from a young girl called Sofia -- except she isn't a real girl at all.
Car Running on Love
April 12, 2016
In a stunt to promote the new Renault Megane in Sweden, agency Edelman Deportivo equipped a test car with a "love indicator" -- a device that listens to a couple's conversation and cuts the engine if it stops or becomes less friendly.
Bread the Future
February 18, 2016
Bread is a staple food; but with low-carb diets still fashionable, many young people avoid it.
The Sexometer
February 10, 2016
IQ, a Swedish nonprofit promoting moderate drinking, has come up with a novel (and very Scandinavian) way of getting young Swedes to think about how much alcohol they consume.
Democratic Front Row
February 04, 2016
The front row is no longer reserved for the privileged few at Stockolm Fashion Week, after Swedish telco Tele2 persuaded three fashionistas -- including B Akerlund, who has worked as Madonna's stylist for the last nine years -- to give up their so
The Never Ending Stories, Fueled by Dreamers
October 06, 2015
Cult '80s film The Neverending Story has inspired a campaign by Swedish NGO Reach for Change, which sees five people on different time zones in
Blind Beauty
April 23, 2015
Dove continues its quest to redefine beauty and boost women's self-esteem with this film from Sweden, in which three blind women are interviewed about their views on beauty.
Roboshaver
April 20, 2015
To introduce its Click & Style electric shaver to the Nordic markets, Philips came up with a new gimmick to stand out on social media -- the world's "first online shaving." Swedish agency Edelman Deportivo arranged the campaign, which sees a Y
82 Year Old Uses the Internet
March 19, 2015
To highlight the digital divide in Sweden, online newsroom Mynewsdesk.com put the internet in the hands of an 82-year-old actress, Kerstin Wolgers, and filmed her reaction.
Press Play to Give
November 18, 2014
Swedish pop icons Abba will donate their royalties to Unicef Sweden every time someone plays or downloads their 1979 hit 'Chiquitita.' The collaboration, running until 2019, was arranged between the charity and the group's Abba the Museum attracti
