October 19, 2018
The appeal of baby talk is pretty subjective. Lots of people love their own schmoopsy, but watching someone else whisper goo-goos to their own widdle snugglekins is disgusting.
September 21, 2018
Food waste is a huge problem in the Western world -- and part of the problem is "best before" dates. According to a study by Swedish supermarket chain Coop, 38 per cent of Swedes don’t eat food that has passed its best before dates, even if the f
October 24, 2016
Swedish telco Tele2 is likening its latest campaign to the cult Spike Jonze film "Being John Malkovich," where a puppeter steps into the mind of John Malkovich for the day.
October 06, 2016
Microsoft in Sweden has developed a robotics project that allows teachers in Sweden and China to "swap" places and bring their educative style to children in other cultures.
June 02, 2016
Irish whisky brand Tullamore Dew says it is helping people "break the ice" in Swedish bars with a machine that mixes you a customized cocktail named according to your Facebook likes.
April 12, 2016
In a stunt to promote the new Renault Megane in Sweden, agency Edelman Deportivo equipped a test car with a "love indicator" -- a device that listens to a couple's conversation and cuts the engine if it stops or becomes less friendly.
February 10, 2016
IQ, a Swedish nonprofit promoting moderate drinking, has come up with a novel (and very Scandinavian) way of getting young Swedes to think about how much alcohol they consume.
February 04, 2016
The front row is no longer reserved for the privileged few at Stockolm Fashion Week, after Swedish telco Tele2 persuaded three fashionistas -- including B Akerlund, who has worked as Madonna's stylist for the last nine years -- to give up their so
October 06, 2015
Cult '80s film The Neverending Story has inspired a campaign by Swedish NGO Reach for Change, which sees five people on different time zones in
April 23, 2015
Dove continues its quest to redefine beauty and boost women's self-esteem with this film from Sweden, in which three blind women are interviewed about their views on beauty.
April 20, 2015
To introduce its Click & Style electric shaver to the Nordic markets, Philips came up with a new gimmick to stand out on social media -- the world's "first online shaving." Swedish agency Edelman Deportivo arranged the campaign, which sees a Y
March 19, 2015
To highlight the digital divide in Sweden, online newsroom Mynewsdesk.com put the internet in the hands of an 82-year-old actress, Kerstin Wolgers, and filmed her reaction.
November 18, 2014
Swedish pop icons Abba will donate their royalties to Unicef Sweden every time someone plays or downloads their 1979 hit 'Chiquitita.' The collaboration, running until 2019, was arranged between the charity and the group's Abba the Museum attracti