February 03, 2021
At first glance, Michelob Ultra’s Super Bowl ad appears to be the most star-studded spot of the game, with appearances by Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams, Don Cheadle—and a voiceover by Christopher Walken to
August 27, 2020
Saatchi & Saatchi New Zealand has created a new campaign for Chorus, to highlight that Kiwis don’t have to put up with a sub-par broadband experience.
February 13, 2020
Getting back to nature has long been considered a balm for stressed-out Canadians, but its restorative powers can be infinitely more beneficial for the thousands of military personnel and first responders struggling with post-traumatic stress diso
January 29, 2020
Michelob Ultra is using one of its two Super Bowl spots to make a plug for organic farming. The ad is for Pure Gold, a line extension introduced in 2018 that is made from organic grains.
One of Nivea's final ads from FCB reimagines men's historical victories through a more sensitive lens
November 15, 2019
In a new era-spanning cinematic ad from Nivea, the brand reimagines men’s important contributions throughout history—but through a more “sensitive” lens.
October 15, 2019
Advertising for rescue pets often focuses on pity for the neglected animals, appealing to people's nurturing instincts and even guilt. However, a new campaign for U.K.
October 08, 2019
Canadians have a reputation for irrepressible politeness, even when they should get angry. But that calm demeanor is an asset during air travel, when tempers flare and even the kindest Americans get prickly about personal space.
September 05, 2019
As the new school year starts, Barnardo's, the U.K. children's charity, is using CGI hyenas to represent bullies in a new spot highlighting its mental health services.
April 25, 2019
In Argentina—a country where men still do much less of the household cleaning than women—there's a sarcastic expression: that when a man does do some chores, he "deserves a monument." So Clorox-owned cleaning brand Ayudin decided to literally do t
April 09, 2019
Black and Abroad, a travel company catering to modern black travelers, takes the racist and derogatory phrase “Go back to Africa” and gives it a new, positive twist for a pan-African tourism campaign.
April 01, 2019
The Big Issue, the U.K. magazine sold by homeless people, is addressing its audience's changing reading and paying habits in a campaign designed to make it "resellable."
December 04, 2018
Testicular Cancer New Zealand came up with a fun PR stunt recently to encourage men to check themselves for signs of cancer -- a "machine" that both saves their embarrassment at being examined by a doctor and teaches them how to do it themselves.
November 16, 2018
Belgium's Voo Telecom is running a clever campaign that sets out to harness people's "buffer rage" when their internet is slow and they're forced to sit staring at the buffering wheel on their screen.
September 25, 2018
Levi's is going all in to get voters out -- casting their ballots on Election Day. Ahead of National Voter Registration Day on Sept. 25, the 165-year-old denim brand is debuting a new TV spot encouraging voting.