Hint Books
May 19, 2017
In Brazil, real estate portal Zap targeted parents of the so-called "Kangaroo" generation -- grown-up kids who refuse to move out of the family home -- with a campaign involving printed "Hint Books" encouraging them to do so.
Invisible Sexism
April 26, 2017
Brazilian newspaper O Estado de Sao Paulo highlighted "victim blaming" against women in the country by placing messages on fashion show models that only showed up in photos.
Nivea Doll
June 01, 2015
FCB Brazil, the agency behind the Cannes Lions Mobile Grand Prix-winning Nivea sun block ad that turned a
Hello Pizza
May 28, 2015
Last year, FCB Brazil and CNA Language school came up with a clever way to teach Brazilians how to speak English by
Print for Help
May 06, 2015
In Brazil, HP has linked with Maes da Se, an NGO that helps find missing children, to use its printing network to help spread information about kids who have disappeared.
Print for Help
May 05, 2015
Print for Help takes mobile printing technology to the next level: it builds a helping network.
Trip Book Smiles
May 04, 2015
Loyalty program Smiles, which works with Brazil's Gol airline, and its agency FCB Brazil have leveled up rewards program marketing with "Trip Book Smiles," an e-book whose contents change depending on where you are when you're reading it.
Immigrants
February 05, 2015
Smiles takes Mr. Antônio back to his homeland. He has lived in Brazil for 60 years and has never had the opportunity to return.
Best of 2014 # 5 Interactive/Integrated: Speaking Exchange
May 08, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social.
Best of 2014 #4 Interactive/Integrated: Sun Block Ad
May 01, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social.
Basketball
November 07, 2012
Giovanni+DraftFCB, Sao Paulo, Brazil was behind this series of dazzling print ads that in a single image show the progression of time for an extreme skateboarder, a basketball player and a girl playing in a park.
Playground
November 07, 2012
Giovanni+DraftFCB, Sao Paulo, Brazil was behind this series of dazzling print ads that in a single image show the progression of time for an extreme skateboarder, a basketball player and a girl playing in a park.
Skate
November 07, 2012
Giovanni+DraftFCB, Sao Paulo, Brazil was behind this series of dazzling print ads that in a single image show the progression of time for an extreme skateboarder, a basketball player and a girl playing in a park.
Ordinary Classics to Remember Forever
June 04, 2012
To make sticky note pad brand Yes Brasil more memorable, agency Giovanni+Draftfcb added covers to the note pads to make them into a 'classic book collection'.
Vending Machine of Good
February 17, 2010
Throughout the month of February, subway commuters will be offered an extra treat in platform vending machines.