December 04, 2018
Testicular Cancer New Zealand came up with a fun PR stunt recently to encourage men to check themselves for signs of cancer -- a "machine" that both saves their embarrassment at being examined by a doctor and teaches them how to do it themselves.
February 28, 2018
New Zealand's Health Promotion Agency (HPA) appeals to young people's FOMO in a new spot that imagines the protagonist replaced by a mannequin for the night when he gets drunk.
March 28, 2017
The New Zealand Fire Service is using virtual reality to show people what being inside a real house fire would be like, and to encourage them to make their own escape plan for the possibility.
May 10, 2016
To remind boat users to wear life jackets, Maritime New Zealand and FCB New Zealand developed a highly targeted campaign; it geo-fenced more than 9,000 miles of New Zealand's coastline and served people with ads once they crossed that barrier into
September 24, 2015
A clever campaign from New Zealand recently set out to raise awareness of domestic violence in wealthier households, by posing as an editorial in a luxury home design magazine.
August 31, 2015
Many people around the world now have smoke alarms in their homes, but when it comes to checking the batteries: well how many of us are vigilant about that?