January 27, 2021
Over the years, Grey New York has created a number of novel ideas to help the national organization States United to Prevent Gun Violence deliver its message encouraging gun safety (see the
March 03, 2020
In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.
June 13, 2019
Every year people are reminded to use sunscreen by a variety of advertising techniques—but the latest spot for Walgreens uses a technique that might just shock viewers into taking sun protection a little more seriously this summer.
April 26, 2019
Artificial intelligence meets cyberbullying in a new project by nonprofit Stomp Out Bullying, which has built an AI platform designed to show the damaging effect online bullying has on a teenage brain.
August 24, 2018
A long, eventful life should result in a house full of memories and mementos. But sometimes life takes a turn for the worse, and unexpected challenges force tough decisions.
January 25, 2018
Procter & Gamble Co.'s Febreze is back in the game with "Dave," a man whose "bleep don't stink," hoping to take the humor of last year's Super Bowl spot up a notch while building on a strategy that spurred significant growth.
January 25, 2018
Pringles has released its full Super Bowl ad, a scene of Bill Hader and pals stumbling onto a new way to eat chips, hoping to generate early buzz and perhaps even real sales ahead of game-day viewing parties.
October 12, 2017
Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
March 15, 2017
Following International Women's Day, the UN Women organization staged a stunt in New York designed to highlight the gender pay gap by offering people two shoe shine services, one by a man and one by a woman.
February 03, 2017
What did coach Mike Ditka look like as a toddler? That's a scary thought -- unless maybe you live in Chicago -- but one the National Football League tackles in its 30-second Super Bowl ad called "Super Bowl Baby Legends."
January 30, 2017
Febreze is unveiling its Super Bowl entry today, after teasing it last week with a preview spot that helped back a joint promotion with P&G sibling Charmin around the notion that people should buy toilet paper and air freshener to prepare for
July 15, 2016
Bribing ethics professors with smartphones, autotuning presentations and using noise-canceling headphones to ignore the rantings of new roommates are just a few of the ways Best Buy is encouraging shoppers to do college with comedian and actor Ada