August 06, 2015
Our smartphones are full of germs, apparently, because we touch them so much. So Korean online auction and shopping site Gmarket (which is owned by eBay) invented a way to keep them clean -- a "toaster" that sterilizes them.
January 14, 2013
Korean cosmetics brand Innisfree made it their mission to boost Korean men's confidence with an augmented reality app that let them star in a commercial with pop star Yoona. In the ads, she compliments them on everything they do.
January 24, 2012
In Korea, Philips used social media to generate interest in its AirFryer product, an oil-free method of deep frying, and convince skeptical consumers that it really did work.