April 08, 2021
As the vaccine rollout continues and the world prepares to open up, d-to-c lifestyle brand Away today dropped a new suite of
March 15, 2021
TikTok puts the spotlight on diverse creators in its new North American brand campaign fronted by actor, producer and entrepreneur Gabrielle Union.
March 01, 2021
When people hear the name Chobani, the first product they think of is usually Greek yogurt. That’s the only item the brand sold when it began, and it’s still its best known.
February 04, 2021
Skechers is stepping into the Super Bowl again. The footwear brand plans to air a 30-second spot starring former quarterback Tony Romo and his wife Candice Romo.
April 22, 2020
With many of us now cooped up at home, it’s difficult to properly celebrate Earth Day as we should be—by embracing Mother Nature. But cooler company Yeti is hoping to alleviate a bit of our longing for the outdoors—by bringing it indoors.
April 09, 2020
Frito-Lay quietly takes other brands to task for moves such as updating logos and asking the public for donations in a 60-second spot that promotes its own philanthropic efforts.
March 05, 2020
Joanna Griffiths, CEO and Founder of Toronto-based intimates brand Knix, doesn’t know how old male celebrities like Tom Cruise or Daniel Craig are (They're 57 and 52, respectively).
February 07, 2020
Hiring platform Indeed will be airing a space-themed ad that pays homage to all the different players involved in helping man finally set foot on the moon.
November 20, 2019
Frito-Lay is putting a winter spin on an iconic song to remind people to stock up on snacks for the hundreds of millions of holiday gatherings that will happen before the Super Bowl.
Redacted pages in the New York Times, USA Today, the L.A. Times and more promote Amazon's ‘The Report’
November 14, 2019
Starting today, readers sitting down to peruse major newspapers including The New York Times, USA Today, and the Los Angeles Times will encounter bars and bars of redacted copy on their front pages. The black lines running across multiple publicat
September 30, 2019
No Name (yes, really), one of Canada’s most unique and recognizable private label brands, has launched its largest and most exhaustive marketing campaign since the 1970s, using a combination of TV spots, social media branding and out-of-home ads t
January 30, 2019
After appearing in the Super Bowl for five years straight, Squarespace announced it would sit out advertising's biggest day this year.
December 17, 2018
On Friday, the Washington Post paid tribute to slain journalist Jamal Khashoggi in a full-page print ad. It depicts an image of the columnist, face awash in candlelight while copy below reads, “A life is gone.
December 05, 2018
Come April 2019, Brooklyn commuters in Williamsburg and Greenpoint are going to be totally screwed. That’s when the L train, their main transportation lifeline into Manhattan, will go out of commission for a full 15 months.
August 01, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated.
July 31, 2018
As teens gear up to return to school, Best Buy is taking a different approach with its summer marketing. This year, the retailer is promoting its teen tech centers, a six-year-old network of tech resources for youths in underserved communities.
July 11, 2018
Dollar Shave Club aims to show it's more than a razor subscription service in a new campaign portraying the embarrassing and sometimes painful things guys do in the privacy of their bathrooms.
July 10, 2018
Pharrell Williams gets poignant about African-American women's significant contributions to culture in the latest installment of Spotify and Saturday Morning's "Black History Is Happening Now" campaign.
June 29, 2018
With many Pride marches this year coinciding with the World Cup, language app Babbel is taking the opportunity to target the LGBTQ community with some ads about language lessons.