November 16, 2017
The One Show's Call for Entries film this year has fun with the idea that pencil-winning creatives could be really, really famous. Like, celebrities beyond the advertising industry.
October 03, 2017
The U.N.'s HeforShe gender equality program is challenging viewers to think about gender bias with a new spot that explores different expectations of men and women from the point of view of a newborn baby.
March 28, 2017
New York hospital and healthcare network Northwell Health worked with JWT New York on a campaign that created the first fully functional swimming prosthetic for amputee veteran who longs to return to the pool to swim with his kids.
February 27, 2017
Rolex ran a spot during last night's Oscars that showed moments from iconic movies in which watches played a key role; and poignantly, it included the late Bill Paxton, in a scene from "Titanic."
December 19, 2016
Black Lives Matter has launched BackingBlackBusiness.com, a web tool allowing people to easily discover black-owned small businesses throughout the United States.
April 29, 2016
Runners, why train with a stopwatch when you can have your competition at your side? That's the idea behind Puma's new training device, the "Beat Bot," an app-controlled robot that athletes can work out with, created out of JWT New York.
February 05, 2016
Schick had a late entry into the Super Bowl to back an improvement to its Hydro 5 razors, moving plans for a new global campaign up a week after the Edgewell Personal Care Co. brand confirmed the buy with CBS.
November 25, 2015
In a heartwarming spot that breaks just ahead of Thanksgiving, Johnson & Johnson's Tylenol cuts together home video clips from families across America to capture some wonderful holiday moments.
March 27, 2015
Razor brand Wilkinson Sword really went back to its roots for this commercial, entitled "Swordplay Meets Foreplay." The brand, which originally started out making swords for the British Army, seems to have taken a leaf out of Axe's book with this
November 11, 2014
Schick promotes its latest Hydro Groomer with this entertaining music video. The two-minute song out of JWT New York evokes "Saturday Night Live" digital shorts and 1960s soft-rock ballads.
August 07, 2014
Puma has launched "Forever Faster," its latest brand platform and overall mantra -- and first major effort out of new agency JWT New York. The initiative is supported by a global multimedia campaign including this new sports star-studded spot.
August 01, 2014
To promote Bayer Healthcare's fizzy energy product, Berocca, JWT New York tapped comedian and "The Soup," star Joel McHale to play an over-the-top motivational speaker named Brock Spedwell.
June 09, 2013
Razor brand Schick has turned to Pinterest with a campaign that focuses on grooming of women's nether regions. The contest, called Prune for June Summer Style Contest, show
May 06, 2013
Like the sound of a trip to Midtown Comics with Gerry Graf? A Kung Fu class with PJ Pereria? Drinks at a Biergarten with Mike Geiger? Or perhaps martinis with Cindy Gallop?
November 07, 2012
The original Kris Kringle from 1947's "Miracle on 34th Street" is a hapless new Macy's employee, in the retailer's Christmas campaign out of JWT New York.