September 30, 2019
No Name (yes, really), one of Canada’s most unique and recognizable private label brands, has launched its largest and most exhaustive marketing campaign since the 1970s, using a combination of TV spots, social media branding and out-of-home ads t
November 01, 2018
Canadian-based Boston Pizza has become known for turning the lowly pie box into an object of delight and utility. For Father’s Day, the brand and its agency John St.
June 08, 2018
What would make your average dad very, very happy on Father's Day? Canada's Boston Pizza thinks it has found the answer--a pizza box that turns into a tray for eating your pie in bed.
May 12, 2016
A shocking billboard recently erected in Montreal, Canada seemed to rank right up there with ambulance chasers. It reads boldy, "Text and Drive," with the advertiser's name written beneath: Wathan Funeral Home.
May 08, 2014
Ahead of Mother's Day in the US and Canada, the non-profit War Child Canada has launched a campaign that seemingly invites women to "mother" children in war-torn countries remotely, via cutting-edge technology.
June 05, 2012
Tetley Canada is getting fans to vote for their favorite real-life firefighter in a social media promotion for liquid tea mix Tetley Infusions that will see the said hunks join its 'Rescue Squd'.
October 18, 2011
Wiser's Canadian Whisky's latest installment in the "Wiserhood" campaign by John St. tackles the difficult moment when a man has to hold his girlfriend's purse -- and decide what to do with it.
August 14, 2011
Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m.
October 05, 2010
Testicular cancer survivor Mark McIntyre will spend 25 days in an online fishbowl wearing nothing but briefs, in the new Guy at Home in His Underwear campaign for Stanfield's, out
January 29, 2007
Toro, not to be confused with the lawnmower brand, is a Canadian magazine "for young urban men who have outgrown the laddie books like Maxim and FHM but who still want a smart, funny, edgy read," says John St. CD Angus Tucker.
October 23, 2003
Ultraliberal Canada strikes again! "When you're advertising a car, a nice big product shot might work just fine," notes art director Dave Federico at Toronto agency St. John, a shop that refuses to supply individual creative credits.