October 15, 2020
McDonald's touts the message that "little things mean a lot" in a new U.K. TV spot, which aims to emphasize the meaningfulness of small treats in what's been a difficult year.
November 18, 2019
McDonald's is continuing its "Reindeer Ready" themed holiday campaign in the U.K. for a third year running, this time with an animated spot about a little girl and her "pet reindeer."
September 13, 2019
McDonald's latest U.K. campaign is another push on the quality of its ingredients -- free range eggs, one hundred per cent British and Irish beef and so forth. That's not a new approach, but the way it's done is refreshing.
August 15, 2019
McDonald's is hoping to attract the attention of 16-24 year olds in the U.K. by creating a spoof cult fashion brand to promote its new limited edition Spicy Chicken McNuggets.
July 11, 2019
McDonald's inserts a McDelivery driver into pivotal scenes of classic movies in a new set of sponsorship idents for late-night movies on U.K. TV network ITV.
March 19, 2019
McDonald's new ad for its McCafe coffee running in the U.K. isn't a response to the latest Burger King coffee campaign, says the agency that created it, Leo Burnett London.
November 27, 2018
A new campaign by McDonald's U.K. and UberEats takes a look at the real reasons we get takeout, showing situations in which the fast food chain's delivery service can save the day.
May 12, 2018
McDonald's is debuting a new campaign in the U.K. in which some of its new products and services make life just that little bit easier for customers in various everyday, slice-of-life situations.
November 17, 2017
Even the reindeer can get treats from McDonald's this Christmas, now that the fast food chain serves healthy snacks like carrot sticks. That's what happens, anyhow, in the brand's U.K.
August 17, 2017
McDonald's gives us a new take on the expression "up sh*t creek without a paddle" in its latest U.K. ad for its Chicken Legend meal, featuring a kayaker about to compete in a white water course who stupidly drops his oar.
May 05, 2017
McDonald's is promoting its limited edition "Great Tastes of America" menu in the U.K. with a series of humorous spots in which British people start turning all American while discussing their lunch choices.
November 20, 2016
McDonald's has entered the U.K. blockbuster holiday ad race in the U.K. this year, with its biggest holiday campaign so far -- the poignant tale of a lonely wooden doll who's left on the shelf in the toyshop during the festive season.
October 11, 2016
U.K. charity End Youth Homelessness is using spray-painted street art to communicate the tragic reasons young people find themselves on the streets as part of an integrated campaign.