July 11, 2016
It's safe to say this is the first commercial ever to feature a Shih Tzu, a meteor careening toward the earth and a news anchor uttering the word "poop." It's all part of an unconventional plug for the new Honda Civic, from Leo Burnett Melbourne.
November 10, 2015
By now, you probably know all about 7 Eleven's Bring Your Own Cup Day, the minimart's annual event during which anyone can bring practically any sort of container into the store and fill it up with Slurpee, all for the same low price.
May 08, 2014
To publicize the Honda FCX, a car that runs only on hydrogen, Honda Australia bottled the water from the car's emissions and handed it out to consumers as a "designer water" called H2O.
November 22, 2011
When 7-Eleven's Slurpee brand was being upstaged by Coke's copycat product, Leo Burnett decided to change the one thing that hadn't been changed in years: The Slurpee cup.
July 07, 2011
To celebrate this year's Tour de France, Australian cycling brand Giant decided to sponsor ordinary cyclists instead of top athletes (and with professional cycling tainted by drug-taking allegations, we reckon it's a smart move).