July 14, 2011
A surreal spot directed by The Glue Society for drinks brand 1882 in Argentina follows an unusual rendition of the number 1882. The ad shows an anxious crowd of 1,882 awaiting the arrival of a nine metre pen lid, lowered by a helicopter.
May 13, 2010
Big brands sponsoring sports teams is nothing new. But Argentina's Banco Hipotecario and Buenos Aires agency Madre took a different approach to the team sponsorship model by not including the bank's logo on the players' jerseys.
August 20, 2007
With one large brand of Fernet, a beloved herbal digestif in Argentina, dominating 90 percent of the marketplace, Madre, Buenos Aires got a chance to get weird for the launch of upstart 1882.