January 22, 2019
Finding true love is no easy task. But with a team of filmmakers and producers behind you, how can you fail? At least that’s the hope of one lonely Australian man whose personal ad is getting the professional treatment.
June 16, 2014
Australian coach and railway transport company V/Line created prepaid train tickets-- a simple gift for parents in remote towns to send their children with a healthy dose of guilt.
April 08, 2014
Tigerair, the regional low-cost carrier that serves Australia, Singapore and the South-East Asian region, debuts a new campaign via McCann Melbourne that rewards "infrequent flyers."
April 04, 2014
McCann Melbourne uses cute animation to show a variety of people -- astronauts, submarine operators and more -- getting "left behind," for a PSA for Universities Australia, a movement to get Australians into school.
April 01, 2014
McCann Melbourne brings back one of our favorite characters from the original "Dumb Ways to Die" film -- the blue blob that sets fire to his hair -- for an April Fool's video.
December 13, 2013
We haven't seen the last of Melbourne Metro Trains' "Dumb Ways to Die" characters. The morbidly cute critters are back on the scene, appearing in outdoor ads and train wraps to wish commuters a happy -- and safe -- holiday season.
October 07, 2013
What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.
May 19, 2013
Find out if you're any less stupid than the adorable, imprudent characters of McCann Melbourne's whimsical, award-winning spot for the Australian Metro, "Dumb Ways to Die," in the new mobile game based on the film.
November 15, 2012
Set your hair on fire, or make your privates piranha bait: Those are just some of the "Dumb Ways to Die" presented in this freakishly cute, but really dark video by the Australian Metro, which encourages people to be safe while they are around tra