December 06, 2017
Coca-Cola is basing its U.S. holiday campaign around thank yous this year in a campaign that includes packaging redesigns and a film about a modern-day Santa and elf who each give and get something in return.
March 22, 2017
Today is World Water Day, so it seems appropriate to highlight this cool packaging idea from Procter & Gamble's Pantene, via Pereira O'Dell. Last fall, the brand rolled out in California a unique bottle with various Pantene Pro-V products.
November 07, 2016
After running a digital campaign last year, eBay is returning to the small screen for holiday 2016. The San Jose, Calif.-based retail company is doubling down on TV as its primary messaging, beginning with spots on Nov. 9.
November 01, 2013
Skype and Pereira & O'Dell should find a way to partner with Kleenex, given the tears they've inspired with their series of films showing loved ones coming together for seemingly impossible family portraits, with the help of the video chatting