March 15, 2017
KLM is enticing tourists to book a flight to Amsterdam with the promise of free sneakers. Specifically, a limited-edition sneaker that's "optimized" for walking around the city.
April 17, 2015
House of Nightmares is the latest attraction inside Stockholm's theme park, GrÃ¶na Lund, and it's open to anyone over 13 years old. But some doors should never be opened...
August 15, 2013
This simple print ad via Pool Sweden celebrates Pride Festivals, that take place all over the world in the summer, in destinations that client KLM actually flies to, such as Las Vegas, Kapstaden and Atlanta.
June 03, 2013
To show that money isn't needed to make a difference, Swedish non-profit organization Soup Kitchen Stockholm is handing out printed sandwich wrappers to commuters carrying the message "We don't want your dough.
October 01, 2012
To advertise new flights direct from Stockholm and Copenhagen to New York, KLM and Swedish agency Pool create a banner ad which incorporates Google Streetview.
August 24, 2011
Out of Pool Stockholm is this interactive print ad that illustrates how thick a tree stem can get in just six months. The ad is for the Vi Agroforestry Programme to demonstrate the speed at which a certain species of tree grows.