See Like Menna
February 22, 2018
Ahead of the Winter Paralympics, Toyota created an Instagram account that lets the viewer "see" through the eyes of a Paralympic skier.
Six-second Ads
February 12, 2018
If you watch the games even for a few minutes, it will be hard to miss Toyota, which not surprisingly is seizing on its new Olympics sponsorship with a round of new ads, including one starring figure skater Ashley Wagner.
2018 Super Bowl One Team
February 03, 2018
A priest, rabbi, imam and Buddhist monk walk into a football game … That's the premise of one of three Toyota Super Bowl ads.
Love
September 01, 2017
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
Amanda Foundation Collection
August 31, 2017
Getty Images has joined forces with Los Angelese-based animal rescue non-profit The Amanda Foundation to raise money for abandoned animals by way of using stock photos.
New Gig
May 15, 2017
Toyota is highlighting its cars' safety with the story of a crash test dummy who finds himself unemployed thanks to all the safety features that now come as standard on its cars.
The Impossible Quest
September 13, 2016
Jason Zada, director of feature film "The Forest" and pop-culture digital hit "Take This Lollipop," is behind a new VR experience fo
Stand Together - Let's Go Places
August 05, 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
Super Bowl 50 - The Longest Chase
February 07, 2016
Toyota's Super Bowl spot for the Prius was a hilarious romp of a car chase centered around four bungling bank robbers who end up (unexpectedly) with a Prius as their getaway vehicle.
Camry Thrill Ride
October 30, 2013
Toyota's latest commercial for its Camry shows a real-life event that the brand staged at Six Flags Magic Mountain over Labor Day weekend in September.
Trophy
June 06, 2012
Ad campaigns are generally the result of many minds working together. A look at credit lists for work can attest to that. But who gets to keep the trophy if a campaign wins at an awards show?
Prius C Car Configurator - 3
April 03, 2012
Toyota and Saatchi & Saatchi LA launched a YouTube-based car configurator for the Prius c model.
Prius C Car Configurator - 2
April 03, 2012
Toyota and Saatchi & Saatchi LA launched a YouTube-based car configurator for the Prius c model.
Prius Car Configurator
April 02, 2012
Toyota and Saatchi & Saatchi LA launched a YouTube-based car configurator for the Prius c model.
It's Reinvented -- Super Bowl XLVI
January 29, 2012
For its Super Bowl ad, Toyota reinvented the Camry, but didn't stop there.
Ocean Armor
January 18, 2012
Saatchi & Saatchi LA worked with the marine life nonprofit Surfrider Foundation on OceanArmor, commissioning life-sized sculptures of sea animals (a bottlenose dolphin, sea
People Person Behind the Scenes
September 12, 2011
A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies.
People Person
September 12, 2011
A new campaign for Toyota Prius from Saatchi L.A. is a metaphorical performance piece that creates a single person out of 18 bodies.
Cars for Good
May 09, 2011
Toyota is combining social media with philanthropy with Cars for Good, by asking consumers to decide via Facebook which deserving non-profits should get a free car.
Swagger Wagon
May 02, 2010
Jodi Hill, aka the mind behind Eastbound and Down and Observe and Report, brings swagger to the Sienna family in their music video debut.
Comfort is Back
April 19, 2010
Saatchi L.A. and North Kingdom take a classic turn with this new site showcasing the Toyota Avalon.
Line of Scrimmage - Frederick 2
December 09, 2008
Rabbit's Matt Ogens, Saatchi Los Angeles and Toyota head for the most football-passionate places in the world.
'Road to the Wild' Coffee Table Book
May 08, 2008
To promote a recent Land Cruiser redesign, Toyota commissioned National Geographic photographer Randy Olson to document adventure trips to the Northern Territory in Australia and the Yukon Territory in Canada.
Corolla Dream Estate
February 28, 2008
Usually considered an economy ride, the Toyota Corolla is getting the royal treatment as part of a promotion for its 2009 line.
The All New 2008 Sequoia
January 18, 2008
Both skiing and surfing enthusiasts can enjoy Saatchi, LA's pair of web videos for Toyota that follow the snow-capped adventures of the Schmidts and the beach-combing goings-on of the Geiselmans.