March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
August 28, 2020
A new campaign by Women in Film mocks up movie posters featuring real-life female industry employees, urging the film industry to rehire women after the pandemic.
July 08, 2020
Getting celebrities to pitch tampons isn’t easy. But Amy Schumer was all over the idea when Procter & Gamble Co. came to her about doing ads for Tampax last year.
April 02, 2020
Procter & Gamble's Tampax is the latest feminine hygiene brand to be more open about periods in its latest campaign, which addresses the issue of tampon discomfort.
February 13, 2019
National Down Syndrome Society celebrates the achievements of some impressive individuals with Down Syndrome in a powerful and eye-opening PSA marking its 40th anniversary.
August 08, 2017
A new spot from P&G budget diaper brand Luvs has fun with a truth known to every parent -- you obsess so much more over your first child than any subsequent offspring.
July 06, 2017
Walmart goes back to school with DC Comics superheroes Batman, Wonder Woman and Superman, along with background vocals from Whitesnake in an ad breaking today from Saatchi & Saatchi, New York.
February 22, 2017
Walmart will premier three spots by top Hollywood directors including Seth Rogen during this Sunday's Academy Awards, as part of its first-ever sponsorship of the event.
February 05, 2017
When Terry Bradshaw showed up with a shirt stain on what appeared to be live TV from the Fox broadcast booth at the Super Bowl, it marked the first time an advertiser had tried an integration so complex on so large a stage.
December 19, 2016
Walmart helps adults feel like little kids again at Christmas in this heartwarming stunt, in which it employs a hypnotist to help them forget how stressful the holidays can be for adults.
January 12, 2016
Honey Nut Cheerios went to great lengths to spell out that it's "made with real honey" with an ambitious campaign idea that turned a billboard into a beehive for 100,000 honeybees.
November 11, 2015
For Veterans Day this year, Walmart is asking citizens of the U.S. to show their support for our country's military heroes by making one slight change to their homes or offices -- switching out one of their lights with a green bulb.