April 08, 2019
On Creativity through Jan. 1, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com in the new year for the full lists. Best of 2019
January 10, 2019
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it suggests that hate can "neutralized" by words of love.
August 01, 2017
With GIFs as a staple of social media, it was only a matter of time before they took over a beer commercial. In a new video by Buenos Aires agency Santo currently running online and set to break on TV on Aug.
February 07, 2016
For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later
January 06, 2014
Icons of French history Napoleon Bonaparte and Joan of Arc are faced with modern-day first world problems in a wittily humorous new campaign for the Mexican market for Coca-Cola Light (Diet Coke) through Santo Buenos Aires.
May 26, 2010
Santo Buenos Aires created this World Cup effort for Coke which sees fans from a lesser football power - Lesotho, which happens to sit in the middle of South Africa - refocus their passion for the game on team Argentina.
April 25, 2007
What originally began as a sponsorship cinema and TV spot turned into a series of films by five different independent directors, all working with the same Santo-written script.