November 26, 2019
Is Coke getting just a little bit political in its global holiday ad this year?
November 01, 2019
Last month, Sprite and Buenos Aires shop Santo debuted the “You Are Not Alone” campaign, includes a platfrom on Reddit
October 15, 2019
In the Latin American market, Sprite has strived to be a soda brand that stands for more than just refreshment.
April 08, 2019
On Creativity through Jan. 1, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com in the new year for the full lists. Best of 2019
March 08, 2019
In Sprite's latest piece of content in its "I Love You Haters" anti-trolling campaign, we get to see what the haters say about a champion
February 20, 2019
Sprite has added to its anti-trolling "I Love You, Haters" campaign, which kicked off in January, with a series of videos that see musici
January 10, 2019
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it suggests that hate can "neutralized" by words of love.
August 01, 2017
With GIFs as a staple of social media, it was only a matter of time before they took over a beer commercial. In a new video by Buenos Aires agency Santo currently running online and set to break on TV on Aug.
May 17, 2017
In a new global spot promoting its True makeup range, Avon pokes fun at many cliches of beauty brand advertising that you'll recognize all too well.
February 07, 2016
For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later
September 21, 2015
This charming spot from Sony will appeal to anyone who hates, or is indeed bad at, following instructions.
July 21, 2014
MJZ's Juan Cabral (who also recently shot IKEA's Beds) helmed this spot for whisky brand Buchanan's out of Argentinian agency Santo.
January 06, 2014
Icons of French history Napoleon Bonaparte and Joan of Arc are faced with modern-day first world problems in a wittily humorous new campaign for the Mexican market for Coca-Cola Light (Diet Coke) through Santo Buenos Aires.
August 09, 2011
Volstok directed this lively animated Coca-Cola spot for Santo, for the Polish and Ukrainian markets, using a combination of live action and 2D animation.
October 11, 2010
Part of its ass kicking campaign, Diesel arrives at the land of assholes to deliver a planetary kicking.
September 26, 2010
As part of its global campaign for Diesel Sneakers, which includes various ass-kicking videos like this and
September 26, 2010
As part of its global campaign for Diesel Sneakers, which includes various ass-kicking videos like this and
September 22, 2010
Diesel sneakers weren't made for running, according to this spot, which reminds us of this Reebok U.K classic.
May 26, 2010
Santo Buenos Aires created this World Cup effort for Coke which sees fans from a lesser football power - Lesotho, which happens to sit in the middle of South Africa - refocus their passion for the game on team Argentina.
April 19, 2010
Coca-Cola asks the general public to channel its Roger Milla in this new online effort promoting the 2010 World Cup.
May 27, 2008
August 24, 2007
Watch the Spanish original for an orgy of arres.
April 25, 2007
What originally began as a sponsorship cinema and TV spot turned into a series of films by five different independent directors, all working with the same Santo-written script.