January 16, 2018
KFC has been in France for 26 years, but only 3% of French people know who Colonel Sanders is -- despite the fact that his face has been on chicken buckets all the while.
March 31, 2017
To promote its new Double Stacker sandwich in France, KFC and its agency Sid Lee Paris dreamed up a campaign around inviting fans to dream of what things in life they would "double" if they had the chance.
February 10, 2014
To promote Warner Bros.' video game, Batman: Arkham Origins, Sid Lee Paris came up with a fun campaign last year that let actual people interview for a job -- a hunter to track down Batman. The hiring manager? The Joker, of course.