June 19, 2020
Phlur is an innovative fragrance brand, leader in the direct-to-consumer fragrance market. They create stunning fragrances, designed with leading perfumers and a nod to sustainable practices for online-only sales.
May 25, 2020
Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto. Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas.
May 04, 2020
The new brand ad above for CVS Beauty is something of an anomaly in the slew of user-generated, stock footage, emotionally heightened montages that have come out in recent weeks.
January 24, 2019
Standard Black worked on Irving Farm’s previous packaging, so when the company sought a 2018 NYC-centric rebrand as Irving Farm New York, they were attuned to the brand’s core concept and identity.
February 03, 2018
Unveiled during NBA All-Star Weekend, Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker.
June 19, 2016
Medium invited Standard Black to weigh in on the current cultural climate by crafting illustrated images for their “Words That Matter” initiative, capitalizing on our signature ability to elevate content through dynamic visuals.
June 19, 2016
Medium—a pioneering online sharing platform for social journalism—asked Standard Black to devise a creative solution for content management and promotion, reflecting our emphasis on cultural innovation through strategic storytelling devices.