January 05, 2021
Which came first, the chicken or the egg? French retailer U Shops tackles that age-old question in a fun new spot out of TBWA/Paris. While it might not find the answer, it has a lot of fun doing it.
November 14, 2019
Recovering from severe burns is often an arduous, painful process that can leave permanent scarring. But even after the wounds have healed, some victims continue to suffer rejection and ridicule.
October 23, 2019
McDonald's in France is appealing to people's nostalgia and affection for happy meals in a new ad in which a little boy uses a Happy Meal box to collect things he loves.
April 12, 2019
French environmental charity Sea Shepherd created a haunting "sound of the ocean" made up of real-life distress calls from sea creatures—and broadcast from a beacon under the sea.
May 03, 2018
Everyone wants to hide from the world now and again. To back up against the wall, shrink into the floor, disappear into the darkness. For victims of serious burns, it may feel like a necessity.
January 25, 2018
France's main rail booking platform, Voyages-sncf.com, rebranded as OUI.sncf on Dec. 6. To communicate the new brand, agency TBWA/Paris seems to have gone all out for surreal craziness.
May 08, 2017
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
August 18, 2016
To promote its "American Summer" menu, McDonald's in France is parodying classic American movies in a humorous spot that features a pretentious French method actor revealing just what it is that makes him so convincing.