Leica: The world deserves witnesses
January 20, 2021
Proving the worth of expensive camera equipment is something of a tough task now that everyone is aimed with a smartphone.
U Shops: The Chicken
January 05, 2021
Which came first, the chicken or the egg? French retailer U Shops tackles that age-old question in a fun new spot out of TBWA/Paris. While it might not find the answer, it has a lot of fun doing it.
McDonald's: No Logo
September 24, 2020
While McDonald’s is known for its memorable branding, ranging from its Golden Arches to its signature red and yello
Pantone: Create Your World
January 16, 2020
Color specialist Pantone is inviting its audience to explore color and "create your world" in a vibrant new campaign.
Dagoma: Toy Rescue
December 11, 2019
Just like the oceans, the world’s landfills are being inundated with plastic waste.
Burns and Smiles: Mathéo
November 14, 2019
Recovering from severe burns is often an arduous, painful process that can leave permanent scarring. But even after the wounds have healed, some victims continue to suffer rejection and ridicule.
McDonald's: Childhood is inside
October 23, 2019
McDonald's in France is appealing to people's nostalgia and affection for happy meals in a new ad in which a little boy uses a Happy Meal box to collect things he loves.
McDonald's: Open Late
September 17, 2019
McDonald's France is reminding consumers it's open late in a new campaign highlighting the role it plays in nightlife.
McDonald's: The Right Way
July 29, 2019
McDonald's won industry plaudits, including a Cannes Outdoor Grand Prix, for its 2018 campaign using the Golden Arches to create directional s
Sea Shepherd: Sound of Sea
April 12, 2019
French environmental charity Sea Shepherd created a haunting "sound of the ocean" made up of real-life distress calls from sea creatures—and broadcast from a beacon under the sea.
Inter-LGBT: Love You My Girl
April 05, 2019
France's Inter-LGBT is highlighting violence and discrimination against young transgender people in a harrowing new film with an unexpected twist.
McDonald's: Big Mac Timeless
November 16, 2018
McDonald's has been celebrating the 50th anniversary of the Big Mac all year, and the work just keeps on coming.
#SeeDifferent
May 03, 2018
Everyone wants to hide from the world now and again. To back up against the wall, shrink into the floor, disappear into the darkness. For victims of serious burns, it may feel like a necessity.
Don't Become Someone Else's Nightmare
April 12, 2018
Six years on from Dumb Ways to Die, the acclaimed Australian campaign designed to stop kids from trespassing on railways, rail networks are
The Oui Diva
January 25, 2018
France's main rail booking platform, Voyages-sncf.com, rebranded as OUI.sncf on Dec. 6. To communicate the new brand, agency TBWA/Paris seems to have gone all out for surreal craziness.
Empty Packaging Posters
October 20, 2017
TBWA/Paris has done a great job in recent years of making beautiful ads for McDonald's in France that make art out of promoting fast food.
Open Late
September 14, 2017
TBWA/Paris was behind a series of romantic, luminescent depictions of McDonald's popular offerings to highlight that its restaurants stay open through the late-night.
Grand-Pere
July 13, 2017
McDonald's has debuted a trio of delightful tales for the French market, created out of TBWA/Paris.
The Magic Wallpaper
May 30, 2017
French home improvement retailer Castorama has come up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.
Fresh Stories
May 08, 2017
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
Revelation
November 29, 2016
French HIV awareness organization Aides is well-known for its provocative ad campaigns, and its latest is no different.
American Summer
August 18, 2016
To promote its "American Summer" menu, McDonald's in France is parodying classic American movies in a humorous spot that features a pretentious French method actor revealing just what it is that makes him so convincing.
Gravicheese VA
July 21, 2016
When the film "Gravity" came out in 2014, there was a rush by advertisers to capitalize on space fever, with brands filming ads in z