March 22, 2021
Americans can't easily travel to Singapore at the moment (nor anywhere else for that matter). But the city state has come up with a creative way of keeping itself front of mind when it comes to tourism: targeting gamers.
February 16, 2021
PepsiCo's Mtn Dew continues its "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins."
February 08, 2021
For brands shelling out more than $5 million for a 30-second Super Bowl ad, the challenge goes beyond catching attention during the game—the real payoff comes when marketers earn multiple views of their expensive ads.
January 26, 2021
Today Mtn Dew dropped its official Super Bowl teaser, which seems to suggest that the Pepsico-owned brand will take a more uplifting approach to its 2021 big game ad.
October 19, 2020
Although summer is now behind us, Mtn Dew is banking on the fact that we still need some ice cold refreshment in our lives with its first-ever single and a pair of new spots highlighting our suffering when we just can’t cool down.
October 06, 2020
To kick off Jameson’s largest-ever holiday campaign, the Irish whiskey distiller has revived its iconic 2009 “Lost Barrel” ad to inject some much-needed humor into the 2020 holiday season.
September 11, 2020
Nissan—which for years has relied on college football—is shifting a significant portion of its media to the National Football League in the latest sign of how the coronavirus is upending brand marketing calendars.
June 12, 2020
As New York begins to reopen this week, a new campaign from Governor Andrew Cuomo's office uses colorful and eye-catching outdoor creative to remind New Yorkers to "stop the spread" of the virus.
April 10, 2020
Families tucked away at home, streets empty, healthcare workers toiling away. Such are the familiar scenes of marketing messages inspired by the coronavirus crisis.
September 20, 2019
In the lead-up to today’s global climate strike, the Columbia Journalism Review is pushing media publications to increase their coverage of climate change and the damaging effects of severe weather around the world.
June 27, 2019
The insurance category seems largely dominated by laughs, with brands like Geico, Liberty Mutual, Allstate and Farmers plugging their offerings with various flavors of funny.
May 31, 2019
In filmmaking, being an outsider is a badge of honor. It signifies the freedom to stretch the boundaries of the mainstream. But some outsiders end up there because the industry won’t make room for them or their perspectives.
May 30, 2019
Nissan North America is switching gears to convey the emotional experience of driving its Leaf Plus long-range electric car, rather than leaning too heavily on the vehicle's specs, in a new campaign featuring a driver who can fly through the air.
March 28, 2019
An old man sits depressed in his living room, slung over in his La-Z-Boy, because he couldn’t make it to a local store’s furniture sale. It didn’t help that all of his friends are dead so they couldn’t drive him.