March 29, 2021
The newest iPhone campaign from Apple finds comedy in clumsiness, as it sets out to demonstrate just how durable the iPhone 12 is. Even if you're a complete klutz.
March 15, 2021
Apple's new AirPods Pro spot, which debuted last night during the Grammy Awards, is another tour de force of craft for the brand, featuring Japanese double-dutch phenomenon Kengo Sugino turning his neighborhood into a giant game of jump rope.
Following Black History Month series, Apple explores the stories of its 'Hometown' photographers in film
March 02, 2021
Throughout Black History Month, Apple's "Shot on iPhone" campaign has been posting a series of photographs exploring the "hometowns" of Black photographers on its
October 13, 2020
Today during Apple’s “Hi, Speed” event, the brand showcased its lineup of four iPhone 12 devices, whose most important new feature, argua
Apple's iPhone privacy ad stars people 'oversharing' about their pregnancy tests, divorce lawyers and credit card info
September 03, 2020
Apple has pulled some of its best creative moves when it comes to promoting the privacy offerings of its products.
Best of 2020 No. 18: Damien Chazelle directs Apple iPhone's genre-spanning blockbuster showcasing the wonders of vertical cinema
August 06, 2020
Through New Year's Day, we'll be counting down the best brand campaigns and ideas of 2020.
Apple's 'extreme' iPhone ad takes an uncut, five-hour tour of Russia's Hermitage museum—with battery life to spare
March 10, 2020
In an "extreme" demonstration of the "Shot on iPhone" theme, Apple traveled to the halls of Russia’s Hermitage Museum in St. Petersburg to demonstrate the capabilities and battery life of the phone—for more than five hours.
August 04, 2016
The late U.S. Poet Laureate Dr. Maya Angelou recites her poem "The Human Family" in Apple's latest "Shot on iPhone" ad, set to air during the Rio Olympics Opening Ceremony tomorrow night.
April 27, 2016
In Apple's latest spot for the iPhone 6S, the phone's 4K video is so amazing that a girl's movie clip of her mom slicing a red onion transforms her into an award-winning filmmaker.
April 05, 2016
Apple has launched a moving campaign for Autism Acceptance Month, centering on the real-life story of Dillan, an autistic teen who has learned to communicate using an iPad.
March 25, 2016
"Game of Thrones" actor Nikolaj Coster-Waldau and "Community" star Alison Brie have an awkward, intimate moment in a new ad for Apple TV that debuted last night, via TBWA/Media Arts Lab.