March 01, 2021
Now that McDonald’s has jumped into America's chicken sandwich craze with a new trio of offerings, it will begin airing ads that promote the sandwich while also thanking its famous fries and McRib. Oh, and napkins.
February 04, 2021
Anheuser-Busch InBev’s first-ever corporate Super Bowl ad is less about the brewing giant’s individual brands—and more about the role that beer in general plays in people’s lives.
February 02, 2021
With its Super Bowl ad, Bud Light is betting that drinkers still remember its classic ad characters—some from many years ago—including the “I love you man” guy, Dr.
January 25, 2021
Michelob Ultra secured several A-list athletes for its Super Bowl ad. But instead of showing them in action on the court or field, the brew is putting a spotlight on what they do in their downtime.
January 11, 2021
To showcase the rugged Ford Bronco Sport to the public for the first time, the Detroit-area auto manufacturer has enlisted Wieden+Kennedy New York to create a debut ad campaign that emphasizes the 4x4 SUV’s ruggedness and distinguishes it from the
Best of 2020 No. 7: McDonald's 'Favorite Meals' campaign branches out to a partnership with Travis Scott
December 18, 2020
Through New Year's Day, we'll be counting down the year's best brand campaigns and ideas.
December 10, 2020
McDonald’s new holiday season campaign showcases go-to orders for the likes of Rudolph, Scrooge, Frosty the Snowman, Buddy the Elf, and, of course, Santa Claus.
October 15, 2020
It is a depressing sign of the times: Real sports fans everywhere are being replaced with cardboard cutouts inside stadiums as teams operate amid social-distancing restrictions.
September 08, 2020
The cover of Travis Scott’s 2015 album “Rodeo” was graced with an image of an action figure, an uncanny replica of the musician, standing boldly astride a toy monster truck.
June 29, 2020
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.”
April 29, 2020
Each night, as cheers, claps and songs for healthcare workers are heard across New York City, McDonald’s is replicating the effort on Twitter with patterns of the clapping hands emoji.
April 21, 2020
McDonald’s is devoting its next two weeks of advertising to Thank You Meals, its new push to give free meals to first responders, and its biggest coronavirus pandemic-related marketing move to date, sending a strong signal that CO
March 23, 2020
McDonald’s is promoting its drive-thru and delivery options in a video campaign reminding consumers that its U.S. restaurants are still open for business.
March 16, 2020
Ford is pulling all national ads promoting its vehicles and will replace them with a new campaign describing how it is responding to the coronavirus, including giving Ford Credit customers some payment relief.
January 29, 2020
Heinz is airing four somewhat eerie stories simultaneously in its Super Bowl ad, yet all share the same basic message, that Heinz is always there.
Brian Cox waxes poetic about the Quarter Pounder in Wieden & Kennedy New York's first McDonald's ads
January 27, 2020
McDonald’s is airing six commercials during the Grammys emphasizing ingredients in one of its menu mainstays, the Quarter Pounder with Cheese.
January 10, 2020
More than two years after Bud Light brought the made-up phrase “Dilly Dilly!” to the forefront of public consciousness, the AB InBev-owned brewer is bringing the curtain down on its multi-purpose medieval realm, the brand’s VP told Ad Age.