January 31, 2018
A scene in Nike Korea's new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It's one in a series of arresting urban images in an energetic spot celebrating rule-breakers.
August 05, 2016
Nike's latest spot from Japan addresses a cultural issue from that country head on, encouraging people to test their limits and be ambitious, rather than "knowing their place." The phrase "Minohodoshirazu" -- which translates to "don't know your p
July 18, 2016
Booking.com brings its colorful and humor-filled advertising to Japan in a new spot from Wieden & Kennedy Tokyo that centers on a couple of foodies and their travels around Japan.
August 11, 2015
Until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
September 12, 2014
South Korean youth culture is known for being school-obsessed, with academics prized above all else. With this new ad out of Wieden+Kennedy Tokyo, Nike aims to inspire Korean kids to be more active by showing them that sports can be fun.
October 03, 2013
Are all Internet memes secretly manufactured in a warehouse in the Japanese countryside? W+K Tokyo aims to address this question, and more, in Japan's Internet Backstreets, a documentary directed by W+K Tokyo art director Shingo Ohno (a.k.a.
March 19, 2013
Nike Japan and Wieden & Kennedy Tokyo put the spotlight on Baseball with "The Pledge," a new commercial featuring baseball icon Hideo Nomo and meajor league player Koji Uehara.
October 02, 2012
To help generate interest and buzz around the opening of Levi's new global concept store in Shinjuku, Tokyo, last month, W+K Tokyo took the typical fashion party snapshot and added a twist.
February 27, 2012
Nike is inviting everyone to join in a run around the entire country of Japan on March 11th, using Nike+, to fundraise for those affected by last year's earthquake and Tsunami.