November 03, 2020
No matter how the election turns out, Athleta is offering hope for the future with a female-focused spot “Women Run It All.” The 60-second ad, which was created with Yard NYC, shows an upbeat montage of a diverse set of women in various ages and e
April 08, 2019
Boden, the British fashion brand beloved of the U.K. middle classes, is "reintroducing" the brand to Americans with its biggest U.S. marketing push to date, a new campaign that light-heartedly encourages them to behave "like a Brit."
March 01, 2018
Gap's Spring 18 "Meet Me in the Gap" spot is a colorful film based around a spinning, pastel-hued zoetrope of models, directed by Kim Gehrig of Somesuch (Sport England's
January 03, 2018
It's a new year, and Athleta wants consumers to expand their self-perceptions. The Gap Inc.-owned workout brand debuted its "Up for Anything" campaign this week with a video that challenges women to move beyond self-doubt to try new things.
September 18, 2017
Cher duets with rap artist Future as part of a new campaign for Gap that focuses on unlikely artistic pairings, to illustrate the tagline "Meet me in the Gap."
January 14, 2014
Designer John Varvatos has teamed up with rock band KISS (who he calls his heroes) to be the face of his Spring 2014 collection ad campaign, which has been inspired by the band's 1975 album 'Dressed to Kill'.