Geek + Chic
April 11, 2017
In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots and about 25 images in each of its seven 15-second ads.
Baudette - Precision Winter Performance
April 06, 2016
Negative 28 degree weather; extreme conditions; see what happens when we test new Acuras in one of the coldest places in America.
What He Said
January 29, 2016
Acura's NSX supercar stars in the brand's 30-second Super Bowl ad, with a serious soundtrack to match.
Safety - The Test
October 15, 2015
When it comes to ads featuring crash test dummies, typically, they depict those blank-faced mannequins that look more like comic book characters than real-life passengers. But Acura takes a different approach in a new ad from Mullen Lowe.
My Way
August 11, 2014
Acura employs the sound of Sid Vicious singing "My Way" to give a fast-paced, punky feel to this TV spot that launches the brand's biggest marketing campaign in its history.
Acura Prism
July 01, 2014
Acura Prism was created to exhibit all the social chatter related to the Sundance Festival by the most popular trends in film, personalities & events.
Let the Race Begin
February 10, 2014
Acura's line-up -- the TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD sedan and the NSX Concept supercar -- are "horses" on a futuristic racetrack in this stunning spot by Mullen, with MPC Los Angeles handling VFX.
Human Race
June 23, 2013
Mullen's first work for Acura is the brand's biggest-budget yet, and has lofty ideas to match. Centered around the strapline "Made for Mankind", the campaign, promoting the Acura MDX, seeks to highlight the "synergy between man and machine".
RSX Institute
January 06, 2006
Want to get behind the wheel of the Acura RSX? Now you canat least virtuallythrough the stylishly-designed RSX Institute website created by interactive agency Genex.