Creating 30,000 highlight films in record time
December 09, 2020
To celebrate the world’s most elite running event, we partnered with adidas to create a unique highlight film for every one of the 30,000 runners in the Boston Marathon.
Game changers
October 08, 2020
The Game Changers campaign tells true stories of collectives across the United States, who are using their craft to inspire change in their community. Think of a Game Changer as anyone with a trailblazer mentality.
Adidas Originals: Zxience
October 07, 2020
If the world’s too much to handle right now, here’s an offering from Adidas Originals you might want to lose yourself in—twelve full hours of “oddly satisfying” content inspired by one single shoe.
Adidas examines sport's role in our uncertain, post-pandemic future
August 20, 2020
Throughout the pandemic, Adidas has been running a series of spots with the theme "Ready for Sport" that look forward to the future of sport once all this is over.
Adidas: What's One More
July 27, 2020
With the postponement of the Olympics and no live sport, 2020 has been a difficult year so far for marketers wanting to feature their sponsored athletes in ads.
Adidas: Ready for Sport
April 29, 2020
Adidas offers sports fans some hope for the future in a poignant new campaign that reassures us "we'll compete again."
Adidas: GMR
March 11, 2020
Adidas has developed a wearable tech product that helps soccer fans earns points on Electronic Arts' FIFA Mobile.
Adidas: Change is a team sport
January 29, 2020
Adidas rolls out a star-studded tribute to teamwork (and matching attire) for its Superstar shoe, directed by actor Jonah Hill, a longtime streetwear aficionado.
Prada/Adidas: Prada for Adidas SS2020
December 18, 2019
Earlier this month, news on the sneaker circuit revealed Adidas’ latest big fashion tie-up—with Italian fashion
Adidas: Ozweego
August 21, 2019
A new spot from Adidas uses a 3D printing arm, local celebrities like C-pop idol Jackson Yee and some eye-catching VFX to relaunch its Ozweego sneaker design to the Chinese market.
Adidas: Newsstand of the Future
August 09, 2019
Adidas released its original Ozweego shoe in 1996. To unveil the latest iteration of the sneaker, Adidas Originals is jumping into the future to the year 2048 to celebrate the 50th anniversary of the 90’s-born shoe.
Adidas: Arsenal This is Home
July 09, 2019
Adidas is promoting its new five-year kit deal with Arsenal FC with a new campaign that heavily emphasizes the soccer club's London heritage.
Adidas: Nemesis
May 16, 2019
Adidas has created a sculpture out of trademark runs from its most agile players—including Lionel Messi, Roberto Firmino and Bernardo Silva—to promote its Nemeziz 19 boots in London.
Adidas: Recode Running
February 12, 2019
Running. It's not just putting your sneakers on and jogging round the park - it can be part of something much bigger. That's what Adidas is exploring in a new global campaign showcasing what it calls "transformational" stories of running.
Adidas: Takeaway Takeover
September 26, 2018
Adidas turned an East London chicken takeout shop into a pop-up for its Glitch interchangeable soccer boots last week to create some buzz around the brand's latest launch.
Billie Jean King Your Shoes (Teaser)
August 27, 2018
Billie Jean King has already made her mark on history--but now, she's making her mark on your shoes.
Glitch Brand Launch
April 20, 2018
Adidas is going out all out to appeal to young soccer playes in a crazy way with a new film for its Glitch interchangeable soccer boots.
UltraBOOST
March 01, 2018
Today, Adidas announced it has baked up a tasty treat, the Cookies & Cream edition of its UltraBoost LTD and UltraBoostX, which sport a colorway that resembles that of an Oreo.
Cold Blooded - Hero Film
February 22, 2018
Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.
Predator Is Back
January 29, 2018
Relaunching the world's most iconic boot, with another football icon — Paul Pogba.
Predator Is Back
November 27, 2017
Adidas is relaunching its Predator soccer footwear line with a stylish new online spot starring Manchester United player Paul Pogba.
Take Charge
November 02, 2017
"AF" may be reaching peak saturation, but it's still going strong in the new campaign video from Adidas, which highlights the sportswear brand's women's running business.
Speedfactory
October 16, 2017
Adidas is announcing the global rollout of its Speedfactory customization process with a stylish new film showing how the future of shoe production has arrived.
Originals Is Never Finished Chapter 3
August 10, 2017
Kendall Jenner heads a fresh crew of celebrities appearing in a new spot from Adidas, a third "chapter" in its "Original Is Never Finished"
Sports
July 12, 2017
Athletes call their own shots in Adidas' new "Create Positivity" campaign, featuring a a 75-second video of sports stars such as Dak Prescott of the Dallas Cowboys, Kris Bryant of the Chicago Cubs and Candace Parker of the L.A.