December 09, 2020
To celebrate the world’s most elite running event, we partnered with adidas to create a unique highlight film for every one of the 30,000 runners in the Boston Marathon.
October 08, 2020
The Game Changers campaign tells true stories of collectives across the United States, who are using their craft to inspire change in their community. Think of a Game Changer as anyone with a trailblazer mentality.
October 07, 2020
If the world’s too much to handle right now, here’s an offering from Adidas Originals you might want to lose yourself in—twelve full hours of “oddly satisfying” content inspired by one single shoe.
August 20, 2020
Throughout the pandemic, Adidas has been running a series of spots with the theme "Ready for Sport" that look forward to the future of sport once all this is over.
January 29, 2020
Adidas rolls out a star-studded tribute to teamwork (and matching attire) for its Superstar shoe, directed by actor Jonah Hill, a longtime streetwear aficionado.
August 21, 2019
A new spot from Adidas uses a 3D printing arm, local celebrities like C-pop idol Jackson Yee and some eye-catching VFX to relaunch its Ozweego sneaker design to the Chinese market.
August 09, 2019
Adidas released its original Ozweego shoe in 1996. To unveil the latest iteration of the sneaker, Adidas Originals is jumping into the future to the year 2048 to celebrate the 50th anniversary of the 90’s-born shoe.
May 16, 2019
Adidas has created a sculpture out of trademark runs from its most agile players—including Lionel Messi, Roberto Firmino and Bernardo Silva—to promote its Nemeziz 19 boots in London.
February 12, 2019
Running. It's not just putting your sneakers on and jogging round the park - it can be part of something much bigger. That's what Adidas is exploring in a new global campaign showcasing what it calls "transformational" stories of running.
September 26, 2018
Adidas turned an East London chicken takeout shop into a pop-up for its Glitch interchangeable soccer boots last week to create some buzz around the brand's latest launch.
March 01, 2018
Today, Adidas announced it has baked up a tasty treat, the Cookies & Cream edition of its UltraBoost LTD and UltraBoostX, which sport a colorway that resembles that of an Oreo.
February 22, 2018
Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.
November 02, 2017
"AF" may be reaching peak saturation, but it's still going strong in the new campaign video from Adidas, which highlights the sportswear brand's women's running business.
July 12, 2017
Athletes call their own shots in Adidas' new "Create Positivity" campaign, featuring a a 75-second video of sports stars such as Dak Prescott of the Dallas Cowboys, Kris Bryant of the Chicago Cubs and Candace Parker of the L.A.