Aldi: Good Swap/Bad Swap
January 25, 2021
With the U.K. now in its third national lockdown, you might think humor would be in short supply in British advertising these days. Not so from supermarket Aldi.
Kevin the Carrot journeys home (with a nod to 'E.T.') in Aldi's Christmas spot
November 06, 2020
Nostalgia seems to be winning out this Christmas.
Aldi: Peel the Need
November 02, 2020
Aldi's "Kevin the Carrot" returns in the retailer's teaser spot for this year's U.K. Christmas campaign, a sort of veggie homage to "Top Gun."
Aldi: GBBO sponsorship idents
September 25, 2020
The "Great British Bake Off," one of the U.K.'s most popular shows, kicked off its eleventh series this week with new sponsor, Aldi, showcasing the antics of a cute gingerbread family around ad breaks.
Aldi: Kevin the Carrot 2019
November 06, 2019
Aldi has brought back its Kevin the Carrot campaign for the fourth Christmas running, and this time, it's a spectacular mashup of "Peaky Blinders," "A Christmas Carol" and "The Greatest Showman," set to a Robbie Williams soundtrack.Â
Aldi: Kevin the Carrot and the Wicked Parsnip
November 08, 2018
Aldi's Kevin the Carrot obviously survived his "Italian Job" style cliffhanger in a suspiciously Coke-like Christmas truck.
Aldi: Save Kevin
November 07, 2018
Aldi's Kevin the Carrot -- the star of its festive campaign for the past two years --is back with another cheeky holiday effort, this time an out
Like Fish Fingers
May 11, 2018
Aldi signed up Maisie Sly, the child star of this year's Oscar-winning short film "The Silent Child," to appear in a spot that takes place entirely in sign-language
Kevin the Carrot Is Back
November 06, 2017
Kevin the Carrot, the star of Aldi's Christmas campaign last year, returns after the brand's previous successful campaign,
Fashion Show
May 05, 2017
Supermarket giant Aldi reinvented itself to enter the competitive China market. It's selling online-only, through one of e-commerce giant Alibaba's platforms.
Kevin the Carrot Casting Part
December 08, 2016
Kevin the Carrot Watches John Lewis
November 11, 2016
The world of U.K. Christmas ads is all getting a little meta.
Christmas Carrot
November 07, 2016
An adventurous carrot (who doesn't want to be part of the Christmas roast turkey meal) sets out to meet Santa in Aldi's U.K. holiday spot, embarking on an epic journey across the dinner table.
John Lewis Spoof
November 30, 2015
Discount retailer Aldi is known for its cheeky ads -- particularly in Australia and in the U.K., where it often compares item prices in an amusing way
Now This Is Christmas
November 09, 2015
If you're fed up with sentimental Christmas ads from the U.K., this one from Aldi in Australia makes a refreshing change.
The Perfect Aussie Christmas
November 10, 2014
BMF Sydney continues its humorous campaign for Aldi Australia in this holiday spot, which contrasts the balmy "Aussie Christmas" with the traditional Northern-hemisphere holiday images we're all familiar with.
Bread
September 23, 2014
Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.).
Olive Oil
September 23, 2014
Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.).
Facial Reactions
January 07, 2014
Discount supermarket Aldi chose a different way to illustrate that most mundane of messages -- price cuts on grocery items --- in this Australian campaign by BMF.
Champagne
December 05, 2013
Aldi champagne tastes great -- the bubbly bested its high-class rivals in a ta
Lunchbox App
January 29, 2013
With children starting a new school year in Australia, agency BMF created an app for supermarket ALDI that's designed to help parents pack their kid' lunchboxes.
Ready When You're Not
October 29, 2012
Perhaps only parents will see past the cute baby faces in this spot for Aldi's Mamia Nappies, out of BMF Australia. Here, adorable little ones are captured in the moment of making number two, during the most inconvenient of times.
Pop Up Holiday Store
November 06, 2011
McCann Worldgroup is opening a 'pop up' holiday store for its client, ALDI, in the lobby of its Detroit office. The store, which will be open all of this week, is open to the public and will be staffed by agency volunteers.