June 11, 2013
In New Zealand, Beck’s has combined its bottle with a device based on Thomas Edison’s phonograph to create what's claimed to be the world's first music-playing beer bottle. The new single from NZ band Ghost Wave was inscribed into the surface of
May 07, 2012
In its latest collaboration with the art world, Beck's has teamed up with artists including singer M.I.A for a series of limited edition bottle label designs.
July 04, 2011
Yesterday, the Statue of Liberty got a giant crimson new flame created by Belgian artist Arne Quinze, but only those with a special augmented reality app could view it, part of a new arts-driven campaign for Becks, created out of Mother London.
July 04, 2011
Yesterday, the Statue of Liberty got a giant crimson new flame created by Belgian artist Arne Quinze, but only those with a special augmented reality app could view it, part of a new arts-driven campaign for Becks, created out of Mother London.
September 26, 2008
Beck's and Dare Digital have teamed up to create a site that displays how art is influenced by music and vice versa.
July 28, 2008
From August 1, Beck's will be distributing bottles with labels designed by four Royal College of Art, London's graduate students.
October 05, 2006
The magic number for Beck's Vier is fouras in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based advergame designed to promote it.