January 19, 2016
Today's popular emotive docu-style ad doesn't automatically lend itself to a stationery brand, but Bic has managed to get a good grip on the genre in this film from Brazil.
June 10, 2014
Pen-maker Bic has launched a digital project in which it's crowdsourcing digital handwriting contributions from around the world to combine them into a single "Universal
April 28, 2008
This two-page execution makes a "beard" scribbled on with a Bic pen disappear with the flip of a page and, symbolically, with another one of the company's products: a disposable razor.