March 08, 2021
With the U.K. still mostly under lockdown for Easter this year, Cadbury has devised virtual egg hunt that lets people hide an Easter egg "anywhere in the world."
March 02, 2021
Cadbury's Creme Egg is continuing to gear up for Easter this year by celebrating its so-called "Golden Goo-bilee," or 50th anniversary, and its latest idea is to market a limited edition Creme Egg-inspired beer.
May 05, 2020
Cadbury celebrates little acts of real-life kindness and generosity during the lockdown period in its latest ad, with the the message that "this doesn't need to end" when quarantine is over.
March 10, 2020
Cadbury has pulled its U.K. Easter campaign, which featured an older man planning an egg hunt for his grandchildren, in the light of the coronavirus pandemic and the new rules about social distancing.
October 24, 2019
Cadbury has expanded its campaign around senior loneliness with a pop-up store where customers can pay for their goods with a pledge of a kind deed for an older person.
August 28, 2019
Marketers are embracing diversity in myriad ways, from bringing to the fore stories of underrepresented groups to featuring different and varied individuals in their casting.
November 06, 2015
As U.K. retailers rush to air their Christmas TV spots, Cadbury is doing something a little different-- counting down to Christmas with a giant advent calendar consisting of branded delivery trucks.
July 14, 2014
Cadbury is continuing its "Joy" themed campaign in Australia with the installation of a special kiosk called the "Joy Generator" that claims to match a chocolate bar to your personality-- or, at least, your Facebook personality (which as we all kn
January 16, 2014
A bored Logistics Manager takes a bite of Cadbury's Dairy Milk and gets his groove on, in this latest feelgood spot in the chocolate brand's Joyville campaign by Fallon London.
May 01, 2013
It's not every day you stumble across alpacas and a tree that dispenes chocolate as you walk in a park. But these Dubliners found exactly that as they wandered in the city's St.
February 13, 2013
Fallon London and Partizan directors Canada take us deep, deep into the heart of Joyville, where one chocolate lover discovers the mysterious yet not so mysterious ingredient that makes a Cadbury chocolate bar so milky good.
September 25, 2012
Is this the first product to be launched live on Google +? Cadbury unveiled new brand Dairy Milk Bubbly Mint on a Google+ Hangout with real-life Cadbury fans.
March 14, 2012
Google+ might be many things (a disappointing competitor to Facebook or an amazing new force in social media, depending on your point of view). But this is the first time it's looked good enough to eat.
February 05, 2012
Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.