September 11, 2019
The California Milk Processor Board is back with its "Got Milk?" campaign, this time around with a series of zany claymation films that highlight the positive benefits of the white stuff.
October 04, 2009
Goodby Silverstein & Partners' latest integrated campaign for the California Milk Processor Board is based around this 20-minute rock opera, Battle for Milkquarious.
April 09, 2008
Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.
December 07, 2006
Goodby, Silverstein & Partners took the "Got Milk?" campaign to the streets with five bus shelters in San Francisco that featured the aroma of freshly baked chocolate chip cookies along with a "Got Milk?" logo. That's it
March 12, 2006
Directed by Michael Bay, the spot finds a history buff stuffing his face with a peanut butter sandwich, just as a radio DJ calls him with a $10,000 trivia question: Who shot Alexander Hamilton?