The Easter Bunny, Tooth Fairy and St. Patrick's Day leprechaun argue about Christmas in Channel 4's absurd holiday ad
December 11, 2020
U.K. broadcaster Channel 4 is out with its first-ever Christmas ad, and it's both in keeping with the brand's inclusive, quirky persona and the weirdness of 2020.Â
Channel Four: Great British Bake Off 2020 trailer
September 02, 2020
"The Great British Bake-Off" is back for a new season, and Channel 4's mischievous new trailer for the hit U.K.
Channel 4: Diversity in Advertising Award 2021
August 24, 2020
The U.K.'s Channel 4 is looking to highlight the lack of authentic representation of BAME (black and ethnic minority) cultures in its Diversity in Advertising Award for this year, which is now open for entries.
Channel 4: We need your buttocks
April 14, 2020
Trust Channel 4 to come up with a provocative way to tell its viewers to stay home during the coronavirus pandemic.Â
The Great British Bake Off: All Together Now
July 30, 2019
It may not contain any overt references to Brexit, but there's something about the trailer for this year's series of U.K. hit show "The Great British Bake Off" that smacks of a desperation to unite the nation.
Channel 4: Online abuse ad break
September 06, 2018
The U.K.’s Channel 4 is revealing the shocking online abuse directed at people in ads in a disturbingly eye-opening break airing on Friday night.
100-Year-Old Continuity Announcers
February 02, 2018
With the U.K. gearing up to celebrate the 100th anniversary of votes for women, Channel 4 is marking the centenary by having three 100-year-old women as continuity announcers.
ident - 1
October 31, 2017
U.K. broadcaster Channel 4 overtly celebrates immigration in its redesigned channel idents at a time when the topic is still controversial in a Britain undergoing Brexit talks.
The Great British Bake Off Trailer
August 03, 2017
Channel 4's acquisition of "The Great British Bake Off," one of the U.
Persona Synthetics - Attention! Product Recall
September 29, 2016
The U.K.'s Channel 4 is promoting the second series of its critically acclaimed AI drama "Humans" with a campaign that includes a fake "product recall" for the "Synths," or synthetic humans, around which it centers.
We're the Superhumans
July 14, 2016
"We're the Superhumans" by Channel 4's in-house agency 4Creative in the U.K., has won the Film Grand Prix at Cannes.
The Superhumans Return
November 09, 2015
Channel 4's "Meet the Superhumans" ad for the London Paralympics in 2012 became one of the defining spots that year, and now the br
Gogglebox/Lotto Ad
October 16, 2015
British broadcaster Channel 4 has brought together one of its top advertisers, the U.K. Lotto, with its hit show "Gogglebox" in an ad that promotes both.
2015 Idents
September 29, 2015
The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).
Years & Years
July 09, 2015
Channel 4 is letting U.K. viewers "direct" an ad break by way of Twitter, in a collaboration with pop band Years & Years.
Born Risky 2
May 20, 2014
Channel 4 extols the virtues of risk-taking in its programming in this brand film by its in-house team 4Creative. The U.K.
Mini Made In Chelsea
March 31, 2014
It's not uncommon for the rich London twentysomethings showcased on U.K. reality show Made In Chelsea to behave like spoilt brats throwing tantrums.
Gay Mountain
February 07, 2014
Fred Bear and Bearlesque, the U.K.'s premier boylesque troupe, get weird for broadcaster Channel 4, with "Gay Mountain," a song-and-dance sequence, compl
How To Pull The Perfect Sickie
January 23, 2014
If the Super Bowl gets suspiciously good ratings on this year, employers will know who to blame.
Return of the Superhumans
July 23, 2013
Last year, Channel 4 hit it out of the park with "Meet the Superhumans," the stunningly powerful film it created in-house to promot
Mating Season Print Ad
May 19, 2013
What happens when your mate of 100 or so years heads off to the afterlife before you do?
Arthur
May 19, 2013
What happens when your mate of 100 or so years heads off to the afterlife before you do?
Street Tag
November 08, 2012
To promote Channel 4's Street Summer season, the broadcaster's 4Creative teamed up with Brothers and Sisters to create the Street Tag app, which transforms your smartphone into a can of spray paint.