March 01, 2021
When people hear the name Chobani, the first product they think of is usually Greek yogurt. That’s the only item the brand sold when it began, and it’s still its best known.
July 06, 2016
Chobani's new Olympics campaign marks the company's biggest marketing push of the year, spanning everything from yogurt lids to late-night TV as the marketer tries to turn sports fans into Greek yogurt fans.
June 16, 2015
Chobani has become the latest brand to embrace same-sex relationships, with a spot that opens with a lesbian couple waking up in bed and starting their day with Chobani Simply 100.
February 28, 2014
A new campaign from Chobani and Droga5, which launched during last night's Oscars ceremony, overtly contrasts the articifical ingredients it says are used by other yogurt brands with those of its own 100 calorie yogurt.
February 14, 2014
Last week, Chobani set a hungry bear loose in New York City, showing how hard it is to find natural food. Now, it capitalizes on its status as a sponsor of the U.S.
January 28, 2014
It seems like just another cozy day at an old-time country store, when all of a sudden, its friendly patrons start freaking-the-f-out when they encounter a frightening intruder -- a gigantic, ravenous bear.