Coke's customizable new year's resolution cans feature in new campaign
January 26, 2021
Coke has been trying to persuade European consumers to do things better in 2021 with a new year's campaign that changes up its packaging to feature people's intentions to do "better" this year.
Santa drives a Coke truck, not a sleigh, in soda’s big-budget global Christmas ad
November 09, 2020
Spoiler alert: In Coke's version of Christmas, Santa Claus doesn't steer a sleigh—instead he captains a soda delivery truck.
Coca-Cola reframes the ‘new normal’ in optimistic campaign featuring George the Poet
July 31, 2020
Coke’s new global campaign, “Open Like Never Before,” is a reminder of all the things we should cherish, even as we’re still enduring the pandemic, protests and the wringer that is 2020.
Coca-Cola: Para Todos
May 01, 2020
Coca-Cola is going with remakes as it targets markets in Asia Pacific, Latin America and Spain in two ads released today.
Coca-Cola: Social distancing Times Square
March 23, 2020
Coca-Cola has chosen what is normally one of the most crowded places on Earth to send a social distancing message as the coronavirus outbreak continues to spread.
Coca-Cola: Open
February 20, 2020
Coca-Cola previously made a big splash with campaigns that encouraged people to “Open Happiness.” Now the brand just wants folks to
Coca-Cola: Feel It
February 18, 2020
Thanks to its iconic branding, Coca-Cola is one of the few companies that can get by with very little when it comes to communicating its message.
Coca-Cola: Waiting
January 31, 2020
Coke, which normally gets emotional with its Super Bowl ads, is taking a lighthearted approach this year with an ad starring Jonah Hill and Martin Scorsese.
Coca-Cola: Accepting Santa
November 26, 2019
Is Coke getting just a little bit political in its global holiday ad this year?
Coca-Cola: Droid Bottles
April 16, 2019
Coca-Cola, forever linked with its Spencerian script brand logo, is about to speak a little Aurebesh, which is the language of Star Wars.
Coca-Cola: Chase (Introducing Orange Vanilla Coke)
February 25, 2019
Coca-Cola is channeling a 1970s-era car-chase scene with its debut ad for Orange Vanilla Coke, the soda's first new flavor in 12 years.