September 10, 2019
Diet Coke's latest U.K. campaign puts a humorous spin on cultural trends and popular phrases, starting with a TV ad in which a couple of older ladies swipe right on a dating app called "Twinge."
January 10, 2018
Diet Coke today introduced the biggest product and marketing makeover in its 36-year history as it looks to regain momentum in the struggling diet soda category by more aggressively targeting millennials.
February 01, 2016
Diet Coke has created millions of customized bottle designs in its latest U.S. campaign, dubbed "It's Mine," allowing customers to buy a bottle with a look entirely unique to them.
October 15, 2014
Diet Coke's new "Get a Taste" campaign, from Droga5, poses the question "What if life tasted as good as Diet Coke?" Previous answers to that question have involved
May 01, 2013
When the bottles are so sleek, shouldn't the vending machine be too? Ogilvy Paris and Diet Coke team up to design a "Slender Vender," an elegant-looking vending machine that was inspired by the aluminium bottles the soda comes packaged in.
March 19, 2006
The latest Diet Coke slogan may sound like the title of a Cheech & Chong movie, but FCB/N.Y. has developed a starkly artsy visual motif in print and outdoor work to support it.