January 23, 2017
In a post-truth world, who can you rely on? Duracell debuts the idea that "trust is power" in the first work from newly-appointed agency Wieden & Kennedy New York for the battery brand.
October 19, 2016
Duracell has launched a sequel ad in its partnership with Star Wars, with a 60-second ad tied to the Dec. 16 release of "Rogue One" and a tie-in to a charitable sponsorship of Children's Miracle Network.
May 04, 2016
To promote its batteries for National Hearing Month in May, Duracell has enlisted Mad Men's John Slattery for a voiceover in a touching video to support its giveaway of 50,000 free hearing tests.
January 13, 2014
Seattle Seahawks running back Derrick Coleman -- whose team beat the New Orleans Saints this past weekend to advance to the NFC Championship Game -- is deaf.