July 13, 2020
Yesterday, July 12, should have been the final of the UEFA 2020 soccer tournament in London, had it not been for the coronavirus hiatus. But, rather than commiserating with fans, ESPN is putting a more positive spin on the year-long delay.
May 11, 2020
The live sports hiatus has left its fans with a deep longing. So ESPN is giving them an outlet for their pain in a new campaign. It asks the question, “If you could talk to sports, what would you say?”
Best of 2020 No. 26: A young Kenny Mayne 'predicts' Michael Jordan documentary 'The Last Dance' in State Farm's retro ESPN integration
April 22, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
January 08, 2020
Even people who don’t play sports can be inspired by what athletes can accomplish. ESPN highlights a series of these emotional moments in a continuation of its “There’s No Place Like Sports” campaign.
August 27, 2019
College football fans from all walks of life and representing teams from around the country storm the football field in ESPN’s blockbuster spot, directed by Peter Berg (“Friday Night Lights,” “Lone Survivor,” “Patriot’s Day”) and created out of
January 04, 2019
An obsession can be identified not by the repetition of a single activity but by the number of other activities it hedges out. By that metric, there are millions of people obsessed with college football.
May 09, 2018
As the NBA postseason hurtles toward the championship round and with just days to go before the network hosts its annual upfront presentation, ESPN has taken the wraps off a new global brand campaign designed to celebrate the restorative power of
September 26, 2016
Arnold Palmer, who died on Sunday at the age of 87, was a huge commercials star, but perhaps no ad of his was better than this one from ESPN Sportscenter and Wieden & Kennedy New York.
August 17, 2015
ESPN is teeing up the 2015 college football season with a marketing campaign featuring Ohio State head coach Urban Meyer and a legion of vengeful Badgers, Tigers, Bulldogs and Ducks.
February 25, 2015
Oscar-winning director Errol Morris ("Fog of War," "Thin Blue Line") once again is applying his unique point of view to the world of sports for ESPN in a new series of short films, "It's Not Crazy, It's Sports." The films will debut on Sunday, Mar