Fiat: After the Quarantine
September 02, 2020
A new spot dares to traverse well-trod pandemic terrain—it shows scene after gorgeous scene of popular locations around the world—the NYC subway, the Arc de Triomphe, the Golden Gate Bridge, Anish Kapoor’s “Cloudgate” in Chicago’s Millennium Park—
Fiat: Farewell Twenties
October 02, 2018
Fiat is targeting "style-conscious thirtysomethings" in its latest U.K. campaign for the 500X model -- and it's using a longform dark comedy sketch to do so.
Fiat: Not a Toy Car
August 09, 2016
'Not a Toy Car' highlights the room for five and the cargo space, using a forced perspective camera technique.
Two for One
August 09, 2016
The use of split screen video showcases the vehicle's duality and capability for the urban explorer with innovation, functionality and Italian style.
Around the World
August 09, 2016
Shot using four simultaneous cameras and a custom rig attached to the car, this video provides a whole new way to look at Fiat.
Free Like a Bird
May 13, 2016
An automotive first, the FIAT brand reaches new heights with "Free Like a Bird," which was filmed by an eagle in-flight through the mountains of Italy.
Zoolander 2 Cross-Promotion
January 11, 2016
Fiat Chrysler Automobiles is putting another movie star in the driver's seat: Ben Stiller stars in a new ad for the 2016 Fiat 500X subcompact crossover as the helplessly vain and dimwitted model Derek Zoolander.
Fiat Time Machine (Spec)
January 05, 2016
Help us complete and keep writing Fiat's history by leaving the pieces of it that you own thanks to your connection with Fiat. Spec work from Miami Ad School.
Star Wars The Force Awakens - Awakening
December 03, 2015
Men with a Mission
July 13, 2015
A series of near misses and mishaps are avoided through the intervention of the car's anthropomorphized gadgets.
Fiat
June 02, 2015
This innovative billboard demonstrates in a very pleasant way how easy, how stress-free and safe it is to park with the Fiat parking assistant.
Rear View Film Festival
May 25, 2015
We created the Rear View Film Festival to highlight the Fiat Freemont's rear view camera, presenting 6 short films filmed from a rear view pespective.
Fiat 500 Cabrio: Skies
May 12, 2015
To introduce the new Fiat 500 Cabrio, we didn't launch a car. We launched a book. A book that costs US $25,000.00 (but comes with a free car).
Fiat 500X
April 22, 2015
To launch the Fiat 500X, we developed "From A to X," a campaign based on the idea that life doesn't go from A to B anymore.
Personality
March 23, 2015
For the first time ever, a car company encourages people to leave their cars at home and support the use of bikes, whenever possible.
The Fiat 500X Blue Pill
February 01, 2015
Fiat's big game ad introducing the 500x model has a "simple" explanation behind the vehicle's pumped up size.
FIAT FASHION PASSARELA
May 16, 2014
* In Brasil, the word "passarela" has two meanings: catwalk and footbridge. AN ORDINARY "PASSARELA" TURNS INTO A STYLISH "PASSARELA" TO SAVE LIVES.
Mirage
February 12, 2014
Two gentlemen lost in a desert think many amazing things are mirages, not worth their energy, in the latest new spot for the Fiat 500L, created by Doner.
Italian Masterpiece Inside the Fiat 500L
November 19, 2013
Fiat North America is hoping to show how spacious its Fiat 500L model is by commissioning an artist to paint an Italian Renaissance-inspired "masterpiece" inside one of the cars.
Bravo Wolverine Car
July 11, 2013
Would you buy a car with deep gouge-marks all over it? You would if it was the Fiat Bravo, the automaker's "Wolverine' car that arrives in the Brazilian market at the end of the month.
Hero Hug
May 15, 2013
Encouraging kids to wear their seatbelts can be a trial. So Leo Burnett Brazil created these fabulous seatbelt covers for Fiat in a tie-up with DC Comics' The Justice League.
La Vita E Bella
April 23, 2013
China, Italy -- what's the difference? These two countries are pretty darn similar, says Wieden & Kennedy Shanghai's new film for Fiat -- with a shared love of noodles, and a proud tradition of loving your family.
Social Drive
December 09, 2012
Agencia Click Isobar helped Fiat become more social--and arguably, made driving safer with a new feature it conceived that for the brand's Punto model.