January 11, 2021
To showcase the rugged Ford Bronco Sport to the public for the first time, the Detroit-area auto manufacturer has enlisted Wieden+Kennedy New York to create a debut ad campaign that emphasizes the 4x4 SUV’s ruggedness and distinguishes it from the
January 04, 2021
Ford has called an audible on its New Year’s Day college football marketing in a move to promote mask-wearing. The automaker will dedicate a significant portion of its media buy during Jan.
December 21, 2020
It’s been 31 years since Chevy Chase starred in “National Lampoon’s Christmas Vacation.” But Ford is banking that the slapstick holiday flick carries enough relevance today to give its new electric Mustang a jolt.
March 16, 2020
Ford is pulling all national ads promoting its vehicles and will replace them with a new campaign describing how it is responding to the coronavirus, including giving Ford Credit customers some payment relief.
September 09, 2019
For one of its most important vehicle launches of the year, Ford is going to outer space and back. A new ad for the redesigned 2020 Explorer shows an astronaut returning to earth and using the SUV to pick up his kids from school.
February 19, 2019
Ford may not automatically be the brand that comes to mind when thinking about how to share a bed with your partner. Nevertheless, the car marque says it's trying to keep the peace between bed-hogging couples in its latest campaign.
November 02, 2017
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Motor Co. and the Sao Paulo office of GTB, WPP's global creative agency for Ford, invented SafeCap.
January 31, 2017
Ford for months has been touting itself as a mobility provider whose business extends beyond selling vehicles and into services such as ride-sharing and bike-sharing.
August 04, 2016
Ford compiles a montage of Snapchat-style clips to show, with some light-hearted humor, how we are all really athletes, in this sports-themed spot that broke during the Olympic opening ceremony.
July 18, 2016
Ford showcases a succession of vignettes that should be familiar to car owners: sprinting through the rain to the driver's seat, loading heavy boxes into the trunk, using teamwork to get the job done.