September 30, 2020
At the Summer Olympics, Fruit of the Loom launched its rebrand - moving away from The Fruit Guys and into a brand that showed it could keep up with its active consumers.
March 17, 2017
A new commercial from Fruit of the Loom centers around the idea that, if the spot's protagonist is going to pitch its new EverSoft Tee, he's going to have to prove he's a manly man in order to do so.
November 17, 2015
Worried about looking like too much of a couch potato while you're sitting around watching football and stuffing your face with chips?
September 15, 2015
Fruit of the Loom landed on a fascinating insight following a survey it conducted -- men who tuck their shirts in are happier, wealthier and generally more successful all-round.
March 27, 2015
Fruit of the Loom wants to prove that its new boxer-briefs won't move -- even if you bust some crazy moves to '90s hip-hop while wearing them.
December 01, 2014
Underwear is a great Christmas gift. But only for certain people. Like members of your family -- not teachers, your boss or your mail carrier. That's the premise of Fruit of the Loom's holiday ad, which could have you laughing out loud.
May 14, 2014
Street performer "Naked Cowboy," the almost-nude man who hangs out in Times Square with a strategically-placed guitar, has ditched his briefs in favor of Fruit of the Loom Boxer Briefs, thanks to a clever stunt via CP&B.
August 28, 2006
A comfortable pair of undies can be like sweet, sweet music to your earsor maybe that's just the latest campaign from Fruit of the Loom, starring those conspicuous Fruit Guys in a series of music video-style spots.