June 12, 2019
Like many countries experiencing rapid growth, Pakistan is dealing with a severe energy shortage.
September 19, 2017
Each day until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
May 11, 2017
A new video documentary series from GE once again reinforces its tech credentials by exploring some very cutting-edge manufacturing techniques.
February 27, 2017
GE ran a female empowerment-themed ad during the Oscars that raised a thought-provoking question: what if female scientists were revered in our culture as much as celebrities?
January 12, 2017
Last February, GE, along with BBDO New York, took a novel approach to demonstrating the brand's innovation and ingenuity by debunking popular idioms about "impossible" things.
February 11, 2016
In its latest move to showcase the science behind its industrial products, GE today is rolling out a video campaign called "Unimpossible Missions."
January 19, 2016
GE made something as obscure and complicated as its "sonic healing technology" fascinating for consumers by creating a sci-fi podcast that entrenched listeners in the world of Nicky Tomalin, a podcaster following the work of cryptologists who set
May 26, 2015
BBDO's latest brand ad for GE shows how the company approaches problems with a unique point of view, with the help of a dapper spokesman who seems to channel Yoda when he speaks.
February 26, 2015
GE explores the future of robotics in this fascinating mini-documentary, forming the first episode of a new nine-part series, Invention Factory, that looks at cutting-edge technology.
July 16, 2014
GE's latest spot from BBDO NY uses VFX to great effect to as a teacher in a classroom poses some imaginative questions about the future of energy. As she speaks, the possibilities are illustrated on screen.