March 15, 2021
As a high school gymnast at a Colorado high school in 1997, Jill Abbott still remembers seeing a Gatorade ad pitting Michael Jordan against Mia Hamm in a variety of athletic competitions.
December 01, 2016
In "Love Fuels," about 50 lovingly-shot b&w photos cycle across the screen showing Sebastian, from toddler to young man, growing up with a severe form of cerebral palsy.
July 20, 2016
As world's fastest man Usain Bolt prepares to make a three-peat of his wins in both the 100m and 200m races at the 2016 Summer Olympics in Rio, Gatorade has debuted this inspiring animated film chronicling the athlete's rise -- and the light-heart
July 07, 2016
Gatorade's latest football-themed spot is an updated version of "Let's Call the Whole Thing Off," with lyrics that set out to disprove the belief of some that luck, craziness or divine inspiration are what makes a win on game day.
June 15, 2016
In Gatorade's sweet new ad from TBWA/Chiat/Day L.A., top athletes Usain Bolt, Serena Williams, April Ross and Paul George take their training to the max, grunting, frowning and dripping with sweat.
February 23, 2016
In time for FC Barcelona's UEFA Champions League match earlier this week, Gatorade and TBWA/Chiat/Day L.A. debuted a new campaign starring the team's headliner, Lionel Messi.
November 03, 2015
Gatorade -- which began its 50th anniversary year last Christmas with an ad that looked backward -- is ending the campaign with a new ad looking forward. And the PepsiCo-owned brand is fueling the spot with plenty of modern sports star power.
September 16, 2015
Gatorade is trying to give fans a new point of view -- like how to stare down a Major League fastball -- as part of a new virtual reality effort.
September 01, 2015
As the U.S. Open commences, Gatorade is getting behind Serena Williams with an ad featuring real footage that shows her journey all the way from young girl to the superstar she is today.